Postgraduate Course: Global Strategy (EMBA) (CMSE11265)
Course Outline
| School | Business School |
College | College of Humanities and Social Science |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Availability | Not available to visiting students |
| SCQF Credits | 10 |
ECTS Credits | 5 |
| Summary | The main aim of the course is to focus on the strategic implications for large companies, using a case-study approach based in research.
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| Course description |
We will be addressing broadly the issues in the core textbook on Global Strategy; elucidating the implications of current IB theories for Strategy, providing detailed coverage of a number of highly international company case studies. We will be looking at the question of when companies need more aggressive international strategies; the issue of global vs regional vs national strategies; and at how these issues differ for a range of sectors. We will be exploring literature and readings on global / regional / semi-global strategy; on international configurations currently pursued by companies.
Syllabus
International Market Entry, Trade and Foreign Direct Investment.
Global concentration. Regional vs Global?
Thomson One Banker.
Global strategy options International configurations. Global Winners.
National Comparative Advantage. Global niche strategies.
International Cultural Differences.
Emerging Market Champions.
Cross-border acquisitions
Cross-border strategic alliances
A review and example of a project report.
Student Learning Experience
The course is research-based, drawing on the lecturer's worldwide research and also several sector studies of the strategies of top world-wide players in several sectors. In addition to exploring cases, the course will make use of globally orientated databases such as Thomson One Banker and applying such approaches in group projects, each focusing on particular sectors.
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
Course Delivery Information
| Not being delivered |
Learning Outcomes
On completion of this course, the student will be able to:
- Understand and critically discuss conceptual frameworks for examining key global international strategic management issues.
- Understand and critically discuss current academic debates on topical strategic international matters.
- Critically discuss readings on global / regional / semi-global strategy; on international configurations currently pursued by companies.
- Use case studies to critically evaluate the question of when companies need more aggressive international strategies; the issue of global vs regional vs national strategies; and how these issues differ for a range of sectors.
- Use globally orientated databases, such as Thomson One Banker, in group projects.
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Reading List
| Core text:Mike W. Peng (2006) Global Strategy. (International Student Edition) Thomson / South-Western |
Additional Information
| Graduate Attributes and Skills |
Cognitive and Subject Specific Skills:
Be aware of current trends and issues in advanced aspects of strategic multinational management
Develop communication skills in respect of complex problems, both individually and in teams.
Transferable Skills:
Understand the practical implications of the issues studied.
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| Keywords | Not entered |
Contacts
| Course organiser | Prof Chris Carr
Tel: (0131 6)50 6307
Email: |
Course secretary | Miss Kate Ainsworth
Tel: (0131 6)51 7761
Email: |
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