Postgraduate Course: Business Simulation (MBA) (BUST11212)

Course Outline
School	Business School	College	College of Humanities and Social Science
Credit level (Normal year taken)	SCQF Level 11 (Postgraduate)	Availability	Not available to visiting students
SCQF Credits	10	ECTS Credits	5
Summary	The overall objective of this course is to develop your business skills through deploying your learning and knowledge gained from the MBA to date as well as from your previous professional lives. Through the marketplace live simulation, we will place you into an international business setting where you will run a company for two years in compressed time (eight rounds of decision-making). You will work closely with a team of fellow students to manage a highly complex and integrated business. Personal leadership and strong interpersonal skills will be necessary to succeed.
Course description	Monday Introduction to the simulation; 9am Decision 1 Organise the team; deadline 12.30pm Decision 2 Evaluate market opportunities, setup operations, and prepare for test market; deadline 4.30pm Tuesday Decision 3 Go to market to test strategy, and market assumptions; deadline 11.00am Decision 4 Evaluate test market performance and revise strategy, become a learning organization and prepare for advertising awards; deadline advert submission 12 noon, decision 4, 4.30pm Wednesday Decision 5 Seek external funding - prepare Prospectus; deadline prospectus 12 noon, decision 5, 5pm Thursday Decision 6: Monitor, improve, and execute; deadline 11.30am Decision 7 Continue to monitor, improve, and execute; deadline 3.30pm Decision 8 Continue to monitor, improve, and execute; deadline 6.30pm Friday Board Report and team reflection; Deadline report submission 2.30pm Initial feedback and simulation overview; 3pm

Entry Requirements (not applicable to Visiting Students)
Pre-requisites		Co-requisites
Prohibited Combinations		Other requirements	For Business School PG students only, or by special permission of the School. Please contact the course secretary.

Course Delivery Information
Not being delivered

Learning Outcomes
Knowledge and Understanding: After completing this course, students should: * Have deepened their knowledge of the material delivered to date on the MBA * Understand the linkages between the key business concepts in finance, operations, and marketing. * Have gained insights into the challenges faced by entrepreneurs by starting up and running a new business venture Cognitive Skills: After completing this course, students should be able to: * Be better decision-makers by helping you see how your decisions can affect the performance of others and an organisation as a whole * Have greater confidence through the acquisition of additional knowledge and experience * Work more effectively in a team environment Subject Specific Skills: After completing this course, students should be able to: * Develop strategic planning and execution skills within a rapidly changing environment * Crystallise the linkages between business decisions and financial performance * Internalise how important it is to use market data and competitive signals to adjust the strategic plan and more tightly focus business tactics