Postgraduate Course: Global Strategy (MBA) (BUST11165)
Course Outline
| School | Business School |
College | College of Humanities and Social Science |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Availability | Available to all students |
| SCQF Credits | 10 |
ECTS Credits | 5 |
| Summary | We will be addressing broadly the issues in the textbook mentioned below on Global Strategy; elucidating the implications of current IB theories for Strategy, providing detailed coverage of a number of highly international company case studies. We will be looking at the question of when companies need more aggressive international strategies; the issue of global vs regional vs national strategies; and at how these issues differ for a range of sectors. We will be exploring literature and readings on global / regional / semi-global strategy; on international configurations currently pursued by companies. The option is research-based, drawing on the lecturer's worldwide research and also several sector studies of the strategies of top world wide players in several sectors. In addition to exploring cases, the course will make use of globally orientated databases such as Thomson One Banker and applying such approaches in group projects, each focusing on particular sectors. Current option courses in international business would also be complementary, but the main aim is to home in on the strategic implications for large companies.
Textbook: Mike W. Peng (2006) Global Strategy. (International Student Edition) Thomson / South-Western. |
| Course description |
Not entered
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | For Business School PG students only, or by special permission of the School. Please contact the course secretary. |
Information for Visiting Students
| Pre-requisites | None |
Course Delivery Information
| Not being delivered |
Learning Outcomes
By the end of the course students will have learned:
- the need for a holistic approach to the analysis of international and global strategy.
- analytical approaches to strategy consistent with this holistic approach.
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Additional Information
| Graduate Attributes and Skills |
Not entered |
| Keywords | MBAGlobalStrat |
Contacts
| Course organiser | Prof Chris Carr
Tel: (0131 6)50 6307
Email: |
Course secretary | Miss Kate Ainsworth
Tel: (0131 6)51 7761
Email: |
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