Undergraduate Course: Advanced Topics in Marketing (BUST10072)
Course Outline
| School | Business School |
College | College of Humanities and Social Science |
| Credit level (Normal year taken) | SCQF Level 10 (Year 4 Undergraduate) |
Availability | Available to all students |
| SCQF Credits | 20 |
ECTS Credits | 10 |
| Summary | The course will comprise study of a series of advanced topics and cases in marketing. The topics will be selected to illustrate contemporary and advanced applications of marketing principles covered in earlier courses. Sample topics include customer relationship management, customer and service innovation, electronic marketing, and co-branding strategies. |
| Course description |
Not entered
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
Students MUST have passed:
Marketing (BUST08004)
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
Information for Visiting Students
| Pre-requisites | None |
Course Delivery Information
| Not being delivered |
Learning Outcomes
| The course will enable the application of the principles and concepts obtained in the 2nd and 3rd year marketing courses through study of a series of advanced topics and cases studies in marketing. The course will extend the knowledge of the student and also enhance their analytical and synthetic skills. Transferable skills of presentation will also be enhanced.
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Contacts
| Course organiser | |
Course secretary | Miss Rebecca Shade
Tel: (0131 6)51 3896
Email: |
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