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DEGREE REGULATIONS & PROGRAMMES OF STUDY 2015/2016

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DRPS : Course Catalogue : Deanery of Biomedical Sciences : Biomedical Sciences

Postgraduate Course: Funding and promotion of science communication (including social media strategies) (BIME11112)

Course Outline
SchoolDeanery of Biomedical Sciences CollegeCollege of Medicine and Veterinary Medicine
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) AvailabilityNot available to visiting students
SCQF Credits10 ECTS Credits5
SummaryThis course provides students with an understanding of the requirements for funding applications and sponsorship; strategies for marketing and promotion and the role of social media in science communication.
Course description Students will develop critical thinking and analytical skills applicable in a practice-based, professional context.

Students will explore: the development of funding applications including components of science communication within research proposals; marketing strategies for various levels of science communication activity; the role of social media in promoting activities, events and for communicating science.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Course Delivery Information
Not being delivered
Learning Outcomes
On completion of this course, the student will be able to:
  1. To develop and to apply in practice appropriate skills and approaches for fundraising for science communication
  2. To develop and to apply in practice appropriate skills and approaches for promotion and marketing for science communication
  3. To develop and to apply in practice skills in the use of social media for science communication and to reflect on the role of social media (benefits and pitfalls) in science communication
Learning Resources
Learning resources will be available shortly before course is delivered due to the constantly evolving nature and availability of resources.
Additional Information
Graduate Attributes and Skills Students studying on this course will develop:
Analysis and critical thinking skills, communication, numeracy and IT skills, autonomy, a recognition of the importance of accountability and working with others.
KeywordsScience communication, public engagement, social media, marketing, funding
Contacts
Course organiserDr Elizabeth Stevenson
Tel: (0131 6)50 3258
Email:
Course secretaryMrs Marie Manson
Tel: (0131 6)50 3289
Email:
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