Postgraduate Course: The Role of Social Media in Science Communication (BIME11076)
Course Outline
| School | Deanery of Biomedical Sciences |
College | College of Medicine and Veterinary Medicine |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
| Course type | Online Distance Learning |
Availability | Not available to visiting students |
| SCQF Credits | 10 |
ECTS Credits | 5 |
| Summary | This course examines the range of Social Media tools available and studies their use in a Science Communication/public engagement context. The opportunities and challenges of communicating science in an accurate and approachable way through social media will be examined through group discussion of several case studies. The case studies will include examples of how social media forms one aspect of public engagement programmes and how different channels can be combined effectively. The challenges of understanding the needs, expectations and concerns of specific audiences will be examined. The issues and ethics around the use of social media tools will be considered. Accessibility and the appropriateness of using these media will also be discussed. We will look at how to find the right 'voice' and tone for your audience. |
| Course description |
Not entered
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
|
Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
Course Delivery Information
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| Academic year 2015/16, Not available to visiting students (SS1)
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Quota: None |
| Course Start |
Block 5 (Sem 2) and beyond |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
100
(
Online Activities 45,
Programme Level Learning and Teaching Hours 2,
Directed Learning and Independent Learning Hours
53 )
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| Assessment (Further Info) |
Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
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| Additional Information (Assessment) |
A critique on selected Social Media Strategies drawing on the current literature.
Proposal for a Social Media Strategy for a selected Science Communication topic/setting.
|
| Feedback |
Not entered |
| No Exam Information |
Learning Outcomes
On completion of this course, the student will be able to:
- Critically examine Social Media tools and strategies and their various roles in Science Communication.
- Demonstrate competence in the use of Social Media for evaluation and monitoring.
- Design a Social Media Strategy in a science communication/public engagement context
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Contacts
| Course organiser | Dr Elizabeth Stevenson
Tel: (0131 6)50 3258
Email: |
Course secretary | Ms Marie-Therese Rafferty
Tel: (0131 6)50 3160
Email: |
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