Undergraduate Course: Global Strategy and Management (BUST10052)
Course Outline
| School | Business School |
College | College of Humanities and Social Science |
| Course type | Standard |
Availability | Available to all students |
| Credit level (Normal year taken) | SCQF Level 10 (Year 4 Undergraduate) |
Credits | 20 |
| Home subject area | Business Studies |
Other subject area | None |
| Course website |
None |
Taught in Gaelic? | No |
| Course description | The course addresses key management issues of high strategic relevance in multinational firms. It provides a framework for analysing and managing international business problems, and applies this approach to a variety of multinational forms, origins, industries and foreign markets (mostly developed but also developing). One of the course's distinguishing features is that it considers the workings of the entire multinational business, as opposed to focusing on particular functional areas. Thus, it is concerned with understanding how the different parts of an international business 'fit' together, for that business to operate successfully in foreign markets. Drawing on current research, the course aims to give students practical and in-depth insights into the complex challenges that businesses face in today's global markets.
Topics covered include: Tools of analysis for international business problems; designing global strategies; transition issues in building global companies; multinationals' strategies for developed, emerging market economies and survival economies; understanding the evolution and functioning of international organisational models; cross-border acquisitive strategies; global entrepreneurship; managing ethical issues in a global market. |
Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
Students MUST have passed:
Strategic Management (CMSE10002)
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
| Additional Costs | None |
Information for Visiting Students
| Pre-requisites | None |
| Displayed in Visiting Students Prospectus? | Yes |
Course Delivery Information
| Not being delivered |
Summary of Intended Learning Outcomes
On successful completion of the course, students will:
- Gain a knowledge of conceptual frameworks for examining international management issues
- Be aware of current trends and issues in advanced aspects of strategic multinational management
- Be knowledgeable of current academic debates on topical strategic international matters
- Understand the practical implications of the issues
- Develop their communication skills of complex problems, both individually and in teams
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Assessment Information
Group coursework (approximately 3000 words): 20%
Group presentation: 10%
Individual examination: 70%
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Special Arrangements
| None |
Additional Information
| Academic description |
Not entered |
| Syllabus |
Not entered |
| Transferable skills |
Not entered |
| Reading list |
Not entered |
| Study Abroad |
Not entered |
| Study Pattern |
Not entered |
| Keywords | Not entered |
Contacts
| Course organiser | Dr Monia Mtar
Tel: (0131 6)50 3799
Email: |
Course secretary | Miss Sarah Anderson
Tel: (0131 6)50 3825
Email: |
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