Undergraduate Course: Strategic Management (CMSE10002)
Course Outline
| School | Business School |
College | College of Humanities and Social Science |
| Course type | Standard |
Availability | Available to all students |
| Credit level (Normal year taken) | SCQF Level 10 (Year 3 Undergraduate) |
Credits | 20 |
| Home subject area | Business Studies |
Other subject area | None |
| Course website |
None |
Taught in Gaelic? | No |
| Course description | Strategic Management (SM) is an integrated course which focuses on the nature of the general management function. It deals with the entire business, and considers how its different parts fit together from the perspective of the firm?s general management. The course is partly taught through the case study method, and is aimed at providing an organising framework for integrating concepts and techniques of strategic management, as well as applying those in a variety of organisations and business contexts.
Emphasis will be placed on developing skills for conducting a strategic analysis of a firm, including an ability to research information on it; analyse the strategic issues facing a firm through the application of concepts and frameworks of Strategic Management; formulate recommendations based on this analysis.
The course begins by dealing with strategic analysis. It provides frameworks and techniques for analysing the performance of the firm, its industry environment as well as its resources and capabilities. The second part of the course addresses the formulation and implementation of business-level strategies, i.e. how an individual business can compete successfully in the marketplace. The two key dimensions of business strategies (cost and differentiation) are examined, and we explore the implementation of firms? business strategies in various industry contexts. The third part of the course looks at corporate strategy, dealing with vertical integration, diversification and issues of implementation at corporate level.
As part of their continuous assessment, students work in teams on the analysis of a strategic situation faced by a firm and the formulation of strategic options available to its top management. Teams present their analysis by means of a written report and an oral presentation. The second leg of course assessment consists of an individual examination, which consists of a multiple-choice questionnaire part and an essay-type question part. |
Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
|
Co-requisites | |
| Prohibited Combinations | |
Other requirements | Business Studies Honours entry. |
| Additional Costs | None |
Information for Visiting Students
| Pre-requisites | Visiting students should have at least 3 Business Studies/Management courses at grade B or above (or be predicted to obtain this). We will only consider University/College level courses.
|
| Displayed in Visiting Students Prospectus? | Yes |
Course Delivery Information
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| Delivery period: 2012/13 Semester 1, Available to all students (SV1)
|
WebCT enabled: Yes |
Quota: None |
| Location |
Activity |
Description |
Weeks |
Monday |
Tuesday |
Wednesday |
Thursday |
Friday |
| Central | Lecture | | 1-11 | 14:00 - 15:50 | | | | |
| First Class |
First class information not currently available |
| Additional information |
1 hour(s) tutorial per week for 6 week(s) |
| Exam Information |
| Exam Diet |
Paper Name |
Hours:Minutes |
|
|
| Main Exam Diet S2 (April/May) | | 2:00 | | |
|
| Delivery period: 2012/13 Semester 1, Part-year visiting students only (VV1)
|
WebCT enabled: No |
Quota: None |
| Location |
Activity |
Description |
Weeks |
Monday |
Tuesday |
Wednesday |
Thursday |
Friday |
| Central | Lecture | | 1-11 | 14:00 - 15:50 | | | | |
| First Class |
First class information not currently available |
| Additional information |
1 hour(s) tutorial per week for 6 week(s) |
| No Exam Information |
Summary of Intended Learning Outcomes
- Conceptual tools and frameworks in Strategic Management
- Strategic issues and trends in a wide range of businesses
- Method for conducting a strategic analysis of a firm including an ability to research information on it, identify and analyse the strategic issues facing a firm, formulate recommendations based on this analysis
- Team-working skills
- Oral presentation skills
|
Assessment Information
Group written project (approx 4000 words): 30%
Group oral presentation: 10%
Examination: 60%
Exam consists of multiple choice paper (40%) and essay-type question (60%)
Visiting Student Variant Assessment
Group project (approx 4000 words): 30%
Group oral presentation of that project: 10%
Instead of the exam accounting for 60%, visiting students complete individually a 1,500 words essay on a strategic management topic. |
Special Arrangements
| None |
Additional Information
| Academic description |
Not entered |
| Syllabus |
Not entered |
| Transferable skills |
Not entered |
| Reading list |
Not entered |
| Study Abroad |
Not entered |
| Study Pattern |
Not entered |
| Keywords | SM strategic management |
Contacts
| Course organiser | Mr Malcolm Hamilton
Tel:
Email: |
Course secretary | Miss Rebecca Shade
Tel: (0131 6)50 3826
Email: |
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