Undergraduate Course: Financial Services Marketing (BUST10033)
Course Outline
| School | Business School |
College | College of Humanities and Social Science |
| Course type | Standard |
Availability | Available to all students |
| Credit level (Normal year taken) | SCQF Level 10 (Year 3 Undergraduate) |
Credits | 20 |
| Home subject area | Business Studies |
Other subject area | None |
| Course website |
None |
Taught in Gaelic? | No |
| Course description | The aims of the course are two-fold: firstly, to highlight the specific nature of financial services and the implications for marketing management and, secondly, to enable students to develop a critical appreciation of the theory and practice of marketing in the financial services sector. |
Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
Students MUST have passed:
Marketing (BUST08004)
|
Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
| Additional Costs | None |
Information for Visiting Students
| Pre-requisites | Visiting students should have at least 3 Business Studies/Management courses at grade B or above (or be predicted to obtain this). We will only consider University/College level courses.
|
| Displayed in Visiting Students Prospectus? | Yes |
Course Delivery Information
|
| Delivery period: 2012/13 Semester 1, Available to all students (SV1)
|
WebCT enabled: Yes |
Quota: None |
| Location |
Activity |
Description |
Weeks |
Monday |
Tuesday |
Wednesday |
Thursday |
Friday |
| Central | Lecture | | 1-5, 7-11 | | 11:10 - 13:00 | | | |
| First Class |
First class information not currently available |
| Exam Information |
| Exam Diet |
Paper Name |
Hours:Minutes |
|
|
| Main Exam Diet S2 (April/May) | | 2:00 | | |
|
| Delivery period: 2012/13 Semester 1, Part-year visiting students only (VV1)
|
WebCT enabled: No |
Quota: None |
| Location |
Activity |
Description |
Weeks |
Monday |
Tuesday |
Wednesday |
Thursday |
Friday |
| Central | Lecture | | 1-5, 7-11 | | 11:10 - 13:00 | | | |
| First Class |
First class information not currently available |
| No Exam Information |
Summary of Intended Learning Outcomes
At the end of the course students should be able to:
- appreciate the dynamism of the financial services sector and the impact on marketing management
- understand the specific nature of financial services and how they differ from goods and other services
- critically appraise the marketing strategies and operations of financial institutions
|
Assessment Information
Overall assessment will be based upon: Group project (40%): Research report 30%; Peer Evaluation of group project 10%.
Exam 60%
Visiting Student Variant Assessment
One piece of continuous assessed work (group project) and by an open book examination at the end of the course. It should be noted that all sessions potentially are examinable in the open book exam, including the case discussions and group project.
Open book examination 60%
Consists of- two essay questions from six. The exam will take place during week 12 of Semester 1. The questions will be distributed to students at the end of week 11; answers to be returned by the end of week 12. Suggested word count per answer is 2000-2500 words. Guidance on preparing for the exam will be given throughout the course. |
Special Arrangements
| None |
Additional Information
| Academic description |
Not entered |
| Syllabus |
Not entered |
| Transferable skills |
Not entered |
| Reading list |
Not entered |
| Study Abroad |
Not entered |
| Study Pattern |
Not entered |
| Keywords | FSM |
Contacts
| Course organiser | Dr Tina Harrison
Tel: (0131 6)50 3820
Email: |
Course secretary | Miss Rebecca Shade
Tel: (0131 6)50 3826
Email: |
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