Undergraduate Course: Marketing (BUST08004)
Course Outline
| School | Business School |
College | College of Humanities and Social Science |
| Course type | Standard |
Availability | Available to all students |
| Credit level (Normal year taken) | SCQF Level 8 (Year 2 Undergraduate) |
Credits | 20 |
| Home subject area | Business Studies |
Other subject area | None |
| Course website |
None |
Taught in Gaelic? | No |
| Course description | Marketing systems and institutions; demand and the consumer; distribution; market research and forecasting; advertising and other forms of sales promotion; industrial marketing; international marketing; evaluation of marketing activities. |
Information for Visiting Students
| Pre-requisites | Visiting students should usually have at least 1 introductory level Business Studies course at grade B or above (or be predicted to obtain this) for entry to this course. We will only consider University/College level courses. |
| Displayed in Visiting Students Prospectus? | Yes |
Course Delivery Information
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| Delivery period: 2012/13 Semester 2, Available to all students (SV1)
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WebCT enabled: Yes |
Quota: None |
| Location |
Activity |
Description |
Weeks |
Monday |
Tuesday |
Wednesday |
Thursday |
Friday |
| Central | Lecture | | 1-6, 8-11 | | | | 16:10 - 17:00 | | | Central | Lecture | | 1-6, 8-11 | | 16:10 - 17:00 | | | |
| First Class |
First class information not currently available |
| Additional information |
1 hour(s) per week for 8 week(s). Plus tutorials |
| Exam Information |
| Exam Diet |
Paper Name |
Hours:Minutes |
|
|
| Main Exam Diet S2 (April/May) | | 1:30 | | | | Resit Exam Diet (August) | | 1:30 | | |
Summary of Intended Learning Outcomes
| Lectures present critical overviews of key concepts, processes and debates within marketing, relating theories to a wide range of current international examples. Lectures incorporate videos, marketing materials and examples to illustrate concepts, provide insights into practice, or stimulate thought and discussion about particular issues. Several guest lecturers are incorporated into the course each year. These are drawn from both profit and not-for-profit sectors so that you may observe marketing principles applied to practice in different contexts. |
Assessment Information
| Group project = 25%, Group Peer assessment = 5%, degree exam = 70%; resit exam = 100%. |
Special Arrangements
| None |
Additional Information
| Academic description |
Not entered |
| Syllabus |
Not entered |
| Transferable skills |
Not entered |
| Reading list |
Not entered |
| Study Abroad |
Not entered |
| Study Pattern |
Not entered |
| Keywords | Not entered |
Contacts
| Course organiser | Miss Mary Ho
Tel:
Email: |
Course secretary | Miss Rebecca Shade
Tel: (0131 6)50 3826
Email: |
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