Undergraduate Course: Consumer Behaviour (BUST10007)
Course Outline
| School | Business School |
College | College of Humanities and Social Science |
| Course type | Standard |
Availability | Available to all students |
| Credit level (Normal year taken) | SCQF Level 10 (Year 4 Undergraduate) |
Credits | 20 |
| Home subject area | Business Studies |
Other subject area | None |
| Course website |
None |
Taught in Gaelic? | No |
| Course description | The purpose of the course is to examine in detail the process of consumer decision making, the influences upon buying behaviour and their implications for marketing in purposeful organisations. An understanding of consumer behaviour is essential to effective marketing management. This course attempts to build on basic concepts introduced in the Marketing 2 course to develop advanced knowledge of consumer behaviour and an appreciation of its contribution to the field of marketing. It draws on a broad range of academic material from within the marketing and social science literature as well as looking at contemporary consumer issues in the media. |
Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
Students MUST have passed:
Marketing (BUST08004)
|
Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
| Additional Costs | None |
Information for Visiting Students
| Pre-requisites | None |
| Displayed in Visiting Students Prospectus? | Yes |
Course Delivery Information
|
| Delivery period: 2012/13 Semester 1, Available to all students (SV1)
|
WebCT enabled: Yes |
Quota: None |
| Location |
Activity |
Description |
Weeks |
Monday |
Tuesday |
Wednesday |
Thursday |
Friday |
| Central | Lecture | | 1-5, 7-11 | | | | | 11:10 - 13:00 |
| First Class |
First class information not currently available |
| Exam Information |
| Exam Diet |
Paper Name |
Hours:Minutes |
|
|
| Main Exam Diet S2 (April/May) | | 2:00 | | |
|
| Delivery period: 2012/13 Semester 1, Part-year visiting students only (VV1)
|
WebCT enabled: No |
Quota: None |
| Location |
Activity |
Description |
Weeks |
Monday |
Tuesday |
Wednesday |
Thursday |
Friday |
| Central | Lecture | | 1-5, 7-11 | | | | | 11:10 - 13:00 |
| First Class |
First class information not currently available |
| No Exam Information |
Summary of Intended Learning Outcomes
Knowledge and Understanding
- assess the nature and scope of consumer behaviour
- describe key consumer behaviour terminology, concepts and theories
- demonstrate a critical appreciation of the existing theories of consumer behaviour along with an awareness of both their contribution and limitations.
- understand and appreciate the complexities of consumer behaviour and its relevance to marketing practice
Cognitive Skills
- demonstrate that they can move beyond simple description of consumer behaviour to analysis and evaluation of consumer behaviour using key concepts learnt during the course
- demonstrate their ability to independently research collate, analyses and synthesis material on an emerging issue within the field of consumer behaviour
Key Skills
- engage in critical discussion of consumer behaviour issues through class discussion, to debate and defend considered arguments
- utilise and source information from library, internet and database sources
- study independently and take responsibility for sourcing, reading and analysing related reference material for the course
Subject specific skills
Reflect on their own behaviour as consumers
|
Assessment Information
Course performance will be assessed continuously (40%) and by a degree examination in April/May (60%).
Visiting Student Variant Assessment
Course performance will be assessed by two essays (50% each) of 3000 words each |
Special Arrangements
| None |
Additional Information
| Academic description |
Not entered |
| Syllabus |
Not entered |
| Transferable skills |
Not entered |
| Reading list |
Not entered |
| Study Abroad |
Not entered |
| Study Pattern |
Not entered |
| Keywords | CB |
Contacts
| Course organiser | Dr Jake Ansell
Tel: (0131 6)50 3806
Email: |
Course secretary | Miss Rebecca Shade
Tel: (0131 6)50 3826
Email: |
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