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 Undergraduate Course: Animation 4D: Promotion and Distribution (DESI10093)
Course Outline
| School | Edinburgh College of Art | College | College of Arts, Humanities and Social Sciences |  
| Credit level (Normal year taken) | SCQF Level 10 (Year 4 Undergraduate) | Availability | Not available to visiting students |  
| SCQF Credits | 20 | ECTS Credits | 10 |  
 
| Summary | This course is intended to prepare students for life as a creative professional after leaving university. It enables them to identify platforms for their current work, sources of funding for future projects, and potential employers. |  
| Course description | This is an advanced animation course that deals with what happens next, i.e. after graduation, and how to develop a plan that will help sustain the production of animation by students beyond their studies here. 
 The course will cover:
 
 Working for others;
 Working for yourself;
 Specialist recruitment agencies;
 IP, how to register it, protect it and make money from it;
 Sources of funding for independent film production;
 Rates, exactly what is your time worth?
 Do you have to relocate?
 Sources of support, communities and trade unions;
 Festivals here and abroad;
 Subsidised attendance at festivals;
 Developing an online presence;
 Writing your CV;
 Making a show-reel
 
 This course will require students to develop three outputs: a CV, a show reel, and a career plan that details and schedules activities for the next year, and details further objectives for the next four years after that.
 
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Course Delivery Information
|  |  
| Academic year 2025/26, Not available to visiting students (SS1) | Quota:  0 |  | Course Start | Semester 2 |  Timetable | Timetable | 
| Learning and Teaching activities (Further Info) | Total Hours:
200
(
 Lecture Hours 5,
 Seminar/Tutorial Hours 20,
 Feedback/Feedforward Hours 1,
 Formative Assessment Hours 1,
 Summative Assessment Hours 1,
 Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
168 ) |  
| Assessment (Further Info) | Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 % |  
 
| Additional Information (Assessment) | 100% Coursework, comprising: 
 33.3% CV (Document, minimum 1 side A4, maximum 2 sides, that communicates clearly the student's abilities and ambitions).
 
 33.3% Showreel (Online film, maximum duration 1 minute 30 seconds, that demonstrates selected highlights of the student's portfolio of previous work, edited together in an appropriately professional manner, designed to engage the attention of prospective employers).
 
 33.3% Career Plan (Document, 1000 - 1200 words detailing student's career hopes , and a short, mid, and long term career plan, identifying potential employers, festival opportunities, or further study appropriate to the realisation of the student's identified ambitions).
 
 Relationship between Assessment and Learning Outcomes:
 
 LO1 only is used to assess the CV
 LO2 only is used to assess the Showreel
 LO3 only is used to assess the Career Plan
 
 All Learning Outcomes weighted equally.
 
 
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| Feedback | 1. Documentation of individual feedback and indicative grades via VLE for formative assessment at the midpoint of course; 2. Documentation of individual feedback and final grades via VLE for summative assessment at the end of course;
 3. Self-evaluation is also carried out by student at formative and summative submission points and hosted on VLE
 
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| No Exam Information |  
Learning Outcomes 
| On completion of this course, the student will be able to: 
        DISTILL: Demonstrate the ability to communicate with clarity, precision and economy in your CV.PACKAGE: Produce an animation show-reel that presents your work effectively.SUSTAIN: Produce a viable career plan that can support your ambitions. |  
Reading List 
| Johnson, S. The Economist Guide to Intellectual Property Economist Books (2015) 
 Smith, S. Intellectual Property Revolution Rethink Press Ltd. (2015)
 
 Levy, D. B. Your Career in Animation: How to Survive and Thrive Allworth Press (2006)
 
 Levy, D. B. Animation Development Skyhorse Publishing (2009)
 
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Additional Information
| Graduate Attributes and Skills | Sustaining creative practice, forward planning, community engagement, networking, promotion |  
| Keywords | Sustainable practice,Career planning,Funding,Promotion |  
Contacts 
| Course organiser | Mr Jared Taylor Tel: (0131 6)51 5964
 Email:
 | Course secretary | Ms Ruth Lee Tel:
 Email:
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