Postgraduate Course: Creative Strategy (EMBA) (CMSE11261)
Course Outline
| School | Business School |
College | College of Arts, Humanities and Social Sciences |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Availability | Not available to visiting students |
| SCQF Credits | 10 |
ECTS Credits | 5 |
| Summary | Strategy is a central activity in modern organizations. The premise of this integrating course is that strategy takes place in complex, ambiguous and fast changing environments. Accordingly, the course explores processes of strategic analysis, strategy decision-making and political behaviour in and around organizations. |
| Course description |
The course introduces key concepts in strategic management, integrates knowledge from previous courses, and engages with cutting edge issues in strategy. Critically, the course examines how managers accomplish their strategies in the face of unintended consequences and paradoxical situations. The course also considers how managers deal with crisis situations. The course makes links with broader issues, such as the global financial crisis, globalization, the digital revolution and sustainability, so that students understand their implications from a practical strategy perspective.
Syllabus:
Introduction to Strategy
Strategic Planning and Strategic Capabilities
Doing Strategy Work
Globalisation
Financialization and Strategy
Strategic Decision-Making
Power and Politics
Strategic Change
Rankings, Ratings and League Tables
Strategy and Social Media
Strategic Innovation
Student Learning Experience:
A wide range of cases will draw particularly on media, financial services and professional services strategy examples. The teaching approach will focus on lectures and case discussions, with business practitioners contributing on an occasional basis. Students will also learn from independent reading and through discussion with colleagues when preparing cases.
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
Course Delivery Information
| Not being delivered |
Learning Outcomes
On completion of this course, the student will be able to:
- Manage and synthesise relevant information about organizations in a clear, sound and explicit way.
- Apply a panoramic and integrative approach to strategy.
- Use strategic concepts to produce compelling conclusions about real organizations.
- Apply theory and models to new contexts, and to evaluate and critique theory and practice.
- Critically discuss the need for a holistic approach to the analysis of strategy, and contemporary analytical approaches.
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Reading List
| Core Textbook: Clegg, S, Carter, C, Kornberger, M and J Schweitzer (2011) Strategy: Theory and Practice. London: Sage. |
Additional Information
| Graduate Attributes and Skills |
Transferable Skills:
Ability to analyse complex business situations and rapidly structure ideas and arguments,
Skills of argument, persuasion and the ability to communicate analyses and conclusions clearly and persuasively.
Effective group work and presentation skills.
Ability to research and filter business information quickly and effectively. |
| Keywords | Strategy Creative Crisis Global |
Contacts
| Course organiser | Mr Julian Rawel
Tel: (0131 6)50 8067
Email: |
Course secretary | Mrs Angela Muir
Tel: (0131 6)51 3854
Email: |
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