Undergraduate Course: Animation 4D: Promotion and Distribution (DESI10093)
Course Outline
| School | Edinburgh College of Art | 
College | College of Arts, Humanities and Social Sciences | 
 
| Credit level (Normal year taken) | SCQF Level 10 (Year 4 Undergraduate) | 
Availability | Not available to visiting students | 
 
| SCQF Credits | 20 | 
ECTS Credits | 10 | 
 
 
| Summary | This course is intended to prepare students for life as a creative professional after leaving university. It enables them to identify platforms for their current work, sources of funding for future projects, and potential employers. | 
 
| Course description | 
    
    This is an advanced animation course that deals with what happens next, i.e. after graduation, and how to develop a plan that will help sustain the production of animation by students beyond their studies here. 
 
The course will cover: 
 
Working for others; 
Working for yourself; 
Specialist recruitment agencies; 
IP, how to register it, protect it and make money from it; 
Sources of funding for independent film production; 
Rates, exactly what is your time worth? 
Do you have to relocate? 
Sources of support, communities and trade unions; 
Festivals here and abroad; 
Subsidised attendance at festivals; 
Developing an online presence; 
Writing your CV; 
Making a show-reel 
 
This course will require students to develop three outputs: a CV, a show reel, and a career plan that details and schedules activities for the next year, and details further objectives for the next four years after that. 
    
    
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Course Delivery Information
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| Academic year 2023/24, Not available to visiting students (SS1) 
  
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Quota:  14 | 
 
| Course Start | 
Semester 2 | 
 
Timetable  | 
	
Timetable | 
| Learning and Teaching activities (Further Info) | 
 
 Total Hours:
200
(
 Lecture Hours 5,
 Seminar/Tutorial Hours 20,
 Feedback/Feedforward Hours 1,
 Formative Assessment Hours 1,
 Summative Assessment Hours 1,
 Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
168 )
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| Assessment (Further Info) | 
 
  Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
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| Additional Information (Assessment) | 
100% Coursework, comprising:  
 
33.3% CV (Document, minimum 1 side A4, maximum 2 sides, that communicates clearly the student's abilities and ambitions). 
 
33.3% Showreel (Online film, maximum duration 1 minute 30 seconds, that demonstrates selected highlights of the student's portfolio of previous work, edited together in an appropriately professional manner, designed to engage the attention of prospective employers). 
 
33.3% Career Plan (Document, 1000 - 1200 words detailing student's career hopes , and a short, mid, and long term career plan, identifying potential employers, festival opportunities, or further study appropriate to the realisation of the student's identified ambitions). 
 
Relationship between Assessment and Learning Outcomes: 
 
LO1 only is used to assess the CV  
LO2 only is used to assess the Showreel 
LO3 only is used to assess the Career Plan 
 
All Learning Outcomes weighted equally. 
 
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| Feedback | 
1. Documentation of individual feedback and indicative grades via VLE for formative assessment at the midpoint of course;  
2. Documentation of individual feedback and final grades via VLE for summative assessment at the end of course; 
3. Self-evaluation is also carried out by student at formative and summative submission points and hosted on VLE 
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| No Exam Information | 
 
Learning Outcomes 
    On completion of this course, the student will be able to:
    
        - DISTILL: Demonstrate the ability to communicate with clarity, precision and economy in your CV.
 - PACKAGE: Produce an animation show-reel that presents your work effectively.
 - SUSTAIN: Produce a viable career plan that can support your ambitions.
 
     
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Reading List 
Johnson, S. The Economist Guide to Intellectual Property Economist Books (2015) 
 
Smith, S. Intellectual Property Revolution Rethink Press Ltd. (2015) 
 
Levy, D. B. Your Career in Animation: How to Survive and Thrive Allworth Press (2006) 
 
Levy, D. B. Animation Development Skyhorse Publishing (2009) 
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Additional Information
| Graduate Attributes and Skills | 
Sustaining creative practice, forward planning, community engagement, networking, promotion | 
 
| Keywords | Sustainable practice,Career planning,Funding,Promotion | 
 
 
Contacts 
| Course organiser | Mr Jared Taylor 
Tel: (0131 6)51 5964 
Email:  | 
Course secretary | Mr Hugh Black 
Tel: (0131 6)51 5926 
Email:  | 
   
 
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