Postgraduate Course: Dissertation (MSc Marketing) (CMSE11137)
Course Outline
| School | Business School | 
College | College of Humanities and Social Science | 
 
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) | 
Availability | Not available to visiting students | 
 
| SCQF Credits | 60 | 
ECTS Credits | 30 | 
 
 
| Summary | The student will conduct a piece of original research over the summer block normally on a marketing related topic. Various types of dissertation are acceptable. A dissertation may be a critical review of theoretical material or a piece of empirical research or both. Examples of the aims of the dissertation are: to give the student the opportunity to practise and gain confidence in the use of skills which s/he has acquired in the preceding courses; to provide an opportunity to study a particular topic in depth. | 
 
| Course description | 
    
    Not entered
    
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites | 
 | 
Co-requisites |  | 
 
| Prohibited Combinations |  | 
Other requirements |  None | 
 
 
Course Delivery Information
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| Academic year 2015/16, Not available to visiting students (SS1) 
  
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Quota:  None | 
 
| Course Start | 
Block 5 (Sem 2) and beyond | 
 
Timetable  | 
	
Timetable | 
| Learning and Teaching activities (Further Info) | 
 
 Total Hours:
600
(
 Dissertation/Project Supervision Hours 3,
 Programme Level Learning and Teaching Hours 12,
Directed Learning and Independent Learning Hours
585 )
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| Assessment (Further Info) | 
 
  Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
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| Additional Information (Assessment) | 
A dissertation of approximately 15,000 words in length. | 
 
| Feedback | 
Not entered | 
 
| No Exam Information | 
 
Learning Outcomes 
    After completing the dissertation the student will be able to: 
- plan and conduct a substantial piece of research over a protracted period; 
- synthesise, critically evaluate and analyse a body of literature;  
- choose and use correctly an appropriate research methodology to approach a research problem; 
- structure and logically construct a report on a piece of research. 
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Additional Information
| Graduate Attributes and Skills | 
Not entered | 
 
| Keywords | Diss MKTG | 
 
 
Contacts 
| Course organiser | Miss Mary Ho 
Tel: (0131 6)50 8347 
Email:  | 
Course secretary | Miss Ashley Harper 
Tel: (0131 6)51 5671 
Email:  | 
   
 
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