Postgraduate Course: Integrative Elements (BUST11184)
Course Outline
| School | Business School | 
College | College of Humanities and Social Science | 
 
| Course type | Standard | 
Availability | Not available to visiting students | 
 
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) | 
Credits | 0 | 
 
| Home subject area | Business Studies | 
Other subject area | None | 
   
| Course website | 
None | 
Taught in Gaelic? | No | 
 
| Course description | The Integrative Elements course takes the form of 4 elements taking place at separate times through the programme, as follows: 
 
Unit 1: Skills training and diagnosis of needs before Easter vacation in year 1 (not assessed) 
 
Unit 2: Group integrative project during the first semester of Year 2; (assessed) 
 
Unit 3: Group integrative project during the first semester of year 3 (assessed) 
 
The overall objective of this unit is to develop your business skills through deploying your learning and knowledge gained from the MBA to date as well as from your previous professional lives. Through the marketplace live simulation, we will place you into an international business setting where you will run a company for two years in compressed time (eight rounds of decision-making).  You will work closely with a team of fellow students to manage a highly complex and integrated business.  Personal leadership and strong interpersonal skills will be necessary to succeed. 
 
 
 
Unit 4: Strategy and Implementation in year 3 (not assessed)and Programme review around June of Year 3 (not assessed) 
 
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites | 
 | 
Co-requisites |  | 
 
| Prohibited Combinations |  | 
Other requirements |  None | 
 
| Additional Costs |  None | 
 
 
Course Delivery Information
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| Delivery period: 2014/15  Flexible, Not available to visiting students (SS1) 
  
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Learn enabled:  Yes | 
Quota:  None | 
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Web Timetable  | 
	
Web Timetable | 
 
| Course Start Date | 
04/08/2014 | 
 
| Breakdown of Learning and Teaching activities (Further Info) | 
 
 Total Hours:
0
(
 Lecture Hours 2,
Directed Learning and Independent Learning Hours
0 )
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| Additional Notes | 
 | 
 
| Breakdown of Assessment Methods (Further Info) | 
 
  Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
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| No Exam Information | 
 
Summary of Intended Learning Outcomes 
Knowledge and Understanding: 
 
After completing this course, students should: 
 
¿ Have deepened their knowledge of the material delivered to date on the MBA 
 
¿ Understand the linkages between the key business concepts in finance, operations, and marketing. 
 
¿ Have gained insights into the challenges faced by  entrepreneurs by starting up and running a new business venture 
 
Cognitive Skills: 
After completing this course, students should be able to: 
 
¿ Be better decision-makers by helping you see how your decisions can affect the performance of others and an organisation as a whole 
 
¿ Have greater confidence through the acquisition of additional knowledge and experience 
 
¿ Work more effectively in a team environment 
 
 
Subject Specific Skills: 
After completing this course, students should be able to: 
 
¿ Develop strategic planning and execution skills within a rapidly changing environment 
 
¿ Crystallise the linkages between business decisions and financial performance 
 
¿ Internalise how important it is to use market data and competitive signals to adjust the strategic plan and more tightly focus business tactics 
 
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Assessment Information 
| Year 2 and Year 3 will be assessed by group project work |  
 
Special Arrangements 
| None |   
 
Additional Information 
| Academic description | 
Not entered | 
 
| Syllabus | 
Tuesday Sept 20th  
Introduction to the simulation; 6.15pm 
Decision 1 Organise the team; deadline 8.30pm 
 
Thursday Sept 22nd    
Decision 2 Evaluate market opportunities, setup operations, and prepare for test market; deadline  6.45pm 
 Decision 3 Go to market to test strategy, and market assumptions; deadline 8.45pm 
 
Tuesday Sept 27th 
Decision 4 Evaluate test market performance and revise strategy, become a learning organisation; deadline 8 pm  
 
Thursday Sept 29th  
Decision 5 Seek external funding, Dragons Den presentation deadline  9pm 
Saturday Oct 1st 
Decision 6: Monitor, improve, and execute; deadline 11am 
Decision 7 Continue to monitor, improve, and execute; deadline 1.30pm 
Decision 8 Continue to monitor, improve, and execute; deadline 4.30pm 
 
Tuesday Oct 4th  
Group presentation and review session 6.15pm 
 
Monday Oct 31st  
Submission of final report; deadline 4pm 
 
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| Transferable skills | 
Not entered | 
 
| Reading list | 
not applicable | 
 
| Study Abroad | 
Not entered | 
 
| Study Pattern | 
Not entered | 
 
| Keywords | Not entered | 
 
 
Contacts 
| Course organiser | Mr Simon Earp 
Tel: (0131 6)50 8067 
Email:  | 
Course secretary |  Katie Harrison 
Tel: (0131 6)50 8071 
Email:  | 
   
 
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© Copyright 2014 The University of Edinburgh -  13 February 2014 12:57 pm 
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