Postgraduate Course: The Role of Social Media in Science Communication and Public Engagement (BIME11056)
Course Outline
| School | School of Biomedical Sciences |
College | College of Medicine and Veterinary Medicine |
| Course type | Standard |
Availability | Available to all students |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Credits | 10 |
| Home subject area | Biomedical Sciences |
Other subject area | None |
| Course website |
None |
Taught in Gaelic? | No |
| Course description | This course examines the range of Social Media tools available and studies their use in a Science Communication/public engagement context. The opportunities and challenges of communicating science in an accurate and approachable way through social media will be examined through group discussion of several case studies. The case studies will include examples of how social media forms one aspect of public engagement programmes and how different channels can be combined effectively. The challenges of understanding the needs, expectations and concerns of specific audiences will be examined. The issues and ethics around the use of social media tools will be considered. Accessibility and the appropriateness of using these media will also be discussed. We will look at how to find the right "voice" and tone for your audience. |
Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
| Additional Costs | None |
Information for Visiting Students
| Pre-requisites | None |
| Displayed in Visiting Students Prospectus? | No |
Course Delivery Information
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| Delivery period: 2012/13 Semester 1, Available to all students (SV1)
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Learn enabled: Yes |
Quota: None |
| Location |
Activity |
Description |
Weeks |
Monday |
Tuesday |
Wednesday |
Thursday |
Friday |
| No Classes have been defined for this Course |
| First Class |
First class information not currently available |
| No Exam Information |
Summary of Intended Learning Outcomes
On completion of the course, you will be able to demonstrate:
* An ability to critically examine Social Media tools and strategies and their various roles in Science Communication
* Competence in the use of Social Media for evaluation and monitoring
* Ability to design a Social Media Strategy in a science communication/public engagement context. |
Assessment Information
* A critique on selected Social Media Strategies drawing on the current literature. (50%)
* Proposal for a Social Media Strategy for a selected Science Communication topic/setting. (50%) |
Special Arrangements
| None |
Additional Information
| Academic description |
Not entered |
| Syllabus |
Not entered |
| Transferable skills |
Not entered |
| Reading list |
Not entered |
| Study Abroad |
Not entered |
| Study Pattern |
Not entered |
| Keywords | Not entered |
Contacts
| Course organiser | Dr Elizabeth Stevenson
Tel: (0131 6)50 4823
Email: E.Stevenson@ed.ac.uk |
Course secretary | Miss Lauren Sandford
Tel: (0131 6)51 1824
Email: Lauren.Sandford@ed.ac.uk |
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