Undergraduate Course: Marketing Technical Products 3 (MAEE09003)
Course Outline
| School | School of Engineering |
College | College of Science and Engineering |
| Course type | Standard |
Availability | Available to all students |
| Credit level (Normal year taken) | SCQF Level 9 (Year 3 Undergraduate) |
Credits | 10 |
| Home subject area | Management (School of Engineering) |
Other subject area | None |
| Course website |
None |
Taught in Gaelic? | No |
| Course description | The course is aimed at third year undergraduate science and engineering students, or anyone with an interest in the process of turning science and technology into a product. The material is introduced through lectures, cases, videos, and additional multimedia resources. |
Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
|
Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
| Additional Costs | None |
Information for Visiting Students
| Pre-requisites | None |
| Displayed in Visiting Students Prospectus? | Yes |
Course Delivery Information
| Not being delivered |
Summary of Intended Learning Outcomes
On completion of the module, students should be able to:
1. Understand the strategic importance of matching the marketing mix with consumer/customer needs.
2. Identify the key elements involved in selecting suitable market entries for a simple (multiple)product/ technology.
3. Investigate different sources of information relevant to a new business venture, in particular existing intellectual property during the PLC.
4. Understand the role of marketing research and market(ing) strategies.
|
Assessment Information
1 Coursework (50%)
1 Final Exam (50%) |
Special Arrangements
| None |
Additional Information
| Academic description |
Not entered |
| Syllabus |
Not entered |
| Transferable skills |
Not entered |
| Reading list |
Not entered |
| Study Abroad |
Not entered |
| Study Pattern |
Not entered |
| Keywords | Not entered |
Contacts
| Course organiser | Mr Stephen Warrington
Tel: (0131 6)50 5672
Email: |
Course secretary | Ms Tina Mcavoy
Tel: (0131 6)51 7080
Email: |
|
|
University Homepage