? Credit Points : 10  ? SCQF Level : 11  ? Acronym : SBE-P-BS0162

This course aims to familiarise students with new concepts in economics which help managers make better decisions concerning their pricing, advertising, strategic positioning, internal organisation and managerial incentive strategies.

? This course is not available to visting students.

? Pre-requisites : PGs Only

Home subject area

Business Studies, (School of Business and Economics, Schedule H)

? Normal year taken : Postgraduate

? Delivery Period : To be arranged/Unknown

? Contact Teaching Time : 5 hour(s) per week for 5 weeks

Understand the concepts of marginal analysis and how they can be applied to the analysis of pricing and market developments;
Understand the sources of competitive advantage, how they can be gained and how they can be practically measured;
Understand the factors which cause differences in personal objectives to result in poorer decisions and how such situations might be improved.

The course will be assessed by two equally weighted essays

The Course Secretary should be the first point of contact for all enquiries.

Course Secretary

Mrs Freda Paterson
Tel : (0131 6)50 8065
Email : f.paterson@ed.ac.uk

Course Organiser

Unknown

School Website : http://www.business-school.ed.ac.uk

College Website : http://www.hss.ed.ac.uk/