Undergraduate Course: Digital Business (BUST10144)
Course Outline
| School | Business School |
College | College of Arts, Humanities and Social Sciences |
| Credit level (Normal year taken) | SCQF Level 10 (Year 3 Undergraduate) |
Availability | Available to all students |
| SCQF Credits | 20 |
ECTS Credits | 10 |
| Summary | Digital technologies have transformed the way we perform several activities, the way businesses operate, the way entrepreneurs identify and develop opportunities. In this course, we investigate these changes, with a focus on business models enabled by the proliferation of digital technologies. |
| Course description |
This course draws on relevant academic literature and on current debates in the press to investigate the impact of digital technologies on business and markets.
(The complete and final list of topics will be available on the first day of class.)
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
It is RECOMMENDED that students have passed
Innovation and Entrepreneurship (BUST08015)
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | Business Honours entry; underlying discipline is information systems. |
Information for Visiting Students
| Pre-requisites | Visiting students must have at least 4 Business courses at grade B or above. This MUST INCLUDE at least one Information Systems course at intermediate level. This course cannot be taken alongside BUST08015 Innovation and Entrepreneurship. We will only consider University/College level courses. |
| High Demand Course? |
Yes |
Course Delivery Information
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| Academic year 2023/24, Available to all students (SV1)
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Quota: None |
| Course Start |
Semester 2 |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
200
(
Lecture Hours 20,
Revision Session Hours 2,
Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
174 )
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| Assessment (Further Info) |
Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
|
| Additional Information (Assessment) |
20% individual case analysis report -500 words- assesses all course Learning Outcomes
80% Individual report- 1,900-2,100 words -assesses all course Learning Outcomes |
| Feedback |
Feedback on the final submission, together with individual marks, will be available on Learn within agreed deadlines.
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| No Exam Information |
Learning Outcomes
On completion of this course, the student will be able to:
- Identify and critically analyse how digital technologies impacts business-related activities.
- Identify and critically analyse opportunities and risks related to digital technologies.
- Apply the relevant literature to understand and critically analyse real-world cases.
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Reading List
| Students will find the reading list on Learn. |
Additional Information
| Graduate Attributes and Skills |
Knowledge and Understanding
After completing this course, students should be able to:
-Demonstrate a thorough knowledge and understanding of contemporary organisational disciplines; comprehend the role of business within the contemporary world; and critically evaluate and synthesise primary and secondary research and sources of evidence in order to make, and present, well informed and transparent organisation-related decisions, which have a positive global impact.
-Identify, define and analyse theoretical and applied business and management problems, and develop approaches, informed by an understanding of appropriate quantitative and/or qualitative techniques, to explore and solve them responsibly.
Cognitive Skills
After completing this course, students should be able to:
-Be self-motivated; curious; show initiative; set, achieve and surpass goals; as well as demonstrating adaptability, capable of handling complexity and ambiguity, with a willingness to learn; as well as being able to demonstrate the use digital and other tools to carry out tasks effectively, productively, and with attention to quality.
Communication, ICT, and Numeracy Skills
After completing this course, students should be able to:
-Convey meaning and message through a wide range of communication tools, including digital technology and social media; to understand how to use these tools to communicate in ways that sustain positive and responsible relationships.
-Critically evaluate and present digital and other sources, research methods, data and information; discern their limitations, accuracy, validity, reliability and suitability; and apply responsibly in a wide variety of organisational contexts. |
| Additional Class Delivery Information |
The course will be delivered in lectures and seminars over Semester 2. Lectures will be built closely around the recommended readings and will be interspersed with examples and case studies. Seminars will be the opportunity to put the theory into practice. Students will be required to read a number of papers and texts prior to the commencement of the course which will be discussed in class. |
| Keywords | Not entered |
Contacts
| Course organiser | Dr Jordana Viotto Da Cruz
Tel:
Email: |
Course secretary | Mr Sean Reddie
Tel: (0131 6)50 8074
Email: |
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