Undergraduate Course: Marketing and Society (BUST10108)
Course Outline
| School | Business School |
College | College of Arts, Humanities and Social Sciences |
| Credit level (Normal year taken) | SCQF Level 10 (Year 3 Undergraduate) |
Availability | Available to all students |
| SCQF Credits | 20 |
ECTS Credits | 10 |
| Summary | This course introduces students to a variety of applications of nonprofit marketing. It will consider how commercial marketing concepts can be applied to nonprofit organisations, in contexts such as charities marketing and fundraising, political marketing and social marketing. The course also considers the dark side of marketing through an examination of issues such as bad marketing practices, living in a consumer culture, commercialisation of life, and the McDonaldisation of society. By the end of the course, students should be engendered with a critical understanding of the applications of marketing and have an appreciation of marketers' responsibilities to organisations and to society. |
| Course description |
Syllabus:
- Introduction to nonprofit marketing
- Social marketing
- Charities marketing
- Political marketing
- Dark side of marketing: bad marketing practices
- Living in a consumer culture
- Commercialisation of life: childhood and adulthood
- McDonaldisation of society
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
Students MUST have passed:
Marketing (BUST08004)
|
Co-requisites | |
| Prohibited Combinations | |
Other requirements | Years 3 & 4. Business Studies Honours Entry |
Information for Visiting Students
| Pre-requisites | Visiting students must have at least 4 Business courses at grade B or above. This MUST INCLUDE at least one Marketing course at intermediate level. This course cannot be taken alongside BUST08004 Marketing. We will only consider University/College level courses. |
| High Demand Course? |
Yes |
Course Delivery Information
|
| Academic year 2023/24, Available to all students (SV1)
|
Quota: None |
| Course Start |
Semester 1 |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
200
(
Lecture Hours 20,
Feedback/Feedforward Hours 2,
Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
174 )
|
| Assessment (Further Info) |
Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
|
| Additional Information (Assessment) |
Individual Coursework - 100% |
| Feedback |
Formative feedback - students will have the opportunity to receive formative feedback on tasks and exercises through the various sessions throughout the semester. Formative feedback will be offered to students on plans for their assignment, well in advance of the deadline.
Summative feedback - students will be provided with individual and generic feedback on their submitted assignment.
|
| No Exam Information |
Learning Outcomes
On completion of this course, the student will be able to:
- Understand and critically discuss the distinctions between nonprofit and commercial applications of marketing
- Apply marketing theories and concepts to a variety of nonprofit marketing concepts, including charities, social, and political marketing
- Discuss and critically evaluate the positive contributions and negative consequences of marketing on society
|
Reading List
| A resource list will be published in Week 1. Please note that there is no textbook for this course - readings will be taken from academic journals, case studies, organisation reports and websites, as well as marketing-related magazines and blogs. |
Additional Information
| Graduate Attributes and Skills |
Knowledge and Understanding
After completing this course, students should be able to:
Demonstrate a thorough knowledge and understanding of contemporary organisational disciplines; comprehend the role of business within the contemporary world; and critically evaluate and synthesise primary and secondary research and sources of evidence in order to make, and present, well informed and transparent organisation-related decisions, which have a positive global impact.
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| Keywords | MS |
Contacts
| Course organiser | Miss Mary Ho
Tel: (0131 6)50 8347
Email: |
Course secretary | Miss Jen Wood
Tel: (0131 6)50 8335
Email: |
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