Postgraduate Course: Poultry Business Management (VESC11170)
Course Outline
| School | Royal (Dick) School of Veterinary Studies |
College | College of Medicine and Veterinary Medicine |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
| Course type | Online Distance Learning |
Availability | Not available to visiting students |
| SCQF Credits | 10 |
ECTS Credits | 5 |
| Summary | The course will enable students to critically evaluate the management, strategies used in commercial poultry enterprises and the processes for, business marketing in regional, national and international markets. The course will provide an understanding of the poultry value chain and the ability to produce business forecasts and investment appraisals for innovations in the poultry industry. |
| Course description |
Week 1: Global poultry business: introduction, egg, meat, and opportunities for innovation. Activity: Creative destruction exercise
Week 2: Strategic management models signposts to success for poultry industry entrepreneurs. Activity: Cost leadership case study
Week 3: International marketing of poultry products and services. Activity: Legbar case study.
Week 4: Business forecasting. Activity: Removing seasonality and irregularity from data
Week 5: Investment appraisal for poultry products and services. Activity: Calculate NPV for an investment opportunity
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
Course Delivery Information
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| Academic year 2022/23, Not available to visiting students (SS1)
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Quota: None |
| Course Start |
Flexible |
| Course Start Date |
08/08/2022 |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
100
(
Programme Level Learning and Teaching Hours 2,
Directed Learning and Independent Learning Hours
98 )
|
| Assessment (Further Info) |
Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
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| Additional Information (Assessment) |
Formative:
Take a sample report and critically review it (individually or in groups, depending on class numbers) using a wiki format with WebPA (week 4).
Summative:
1) Two-part report. Part 1. Using examples from poultry organisations, select strategic management models for discussion, comparison and critical analysis. (30%). Part 2. Outline and evaluate methods of understanding a poultry organisation's competitive arena, including international marketing, business forecasting, and investment appraisal. (70%).
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| Feedback |
Students will receive written or oral feedback on all formative and summative assessments within 15 working days of each assessment being due. |
| No Exam Information |
Learning Outcomes
On completion of this course, the student will be able to:
- Demonstrate a critical understanding, in the context of the global poultry farming chain, of strategic management models which are discussed, compared and critically analysed. (1)
- Use a range of specialised techniques and models to analyse how poultry businesses can be more profitable. (2)
- Undertake critical evaluations of a wide range of numerical and graphical data in relation to poultry enterprise(s). (4)
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Reading List
| To be provided during week 1 |
Additional Information
| Graduate Attributes and Skills |
Knowledge and skills will include:
A. Research and Enquiry
Graduates of the University will be able to create new knowledge and opportunities for learning through the process of research and enquiry. This may be understood in terms of the following:
- be able to identify, define and analyse problems and identify or create processes to solve them
- be able to exercise critical judgment in creating new understanding
- be ready to ask key questions and exercise rational enquiry
- be able to critically assess existing understanding and the limitations of their own knowledge and recognise the need to regularly challenge all knowledge
- search for, evaluate and use information to develop their knowledge and understanding
- have an informed respect for the principles, methods, standards, values and boundaries of their discipline(s) and the capacity to question these
- understand economic, legal, ethical, social, cultural and environmental issues in the use of information.
B. Personal and Intellectual Autonomy
Graduates of the University will be able to work independently and sustainably, in a way that is informed by openness, curiosity and a desire to meet new challenges. This may be understood in terms of the following:
- be independent learners who take responsibility for their own learning, and are committed to continuous reflection, self-evaluation and self-improvement
- be able to make decisions on the basis of rigorous and independent thought, taking into account ethical and professional issues
- be able to use collaboration and debate effectively to test, modify and strengthen their own views
- be intellectually curious and able to sustain intellectual interest
- be able to respond effectively to unfamiliar problems in unfamiliar contexts
C. Communication
Graduates of the University will recognise and value communication as the tool for negotiating and creating new understanding, collaborating with others, and furthering their own learning. This may be understood in terms of the following:
- make effective use of oral, written and visual means to critique, negotiate, create and communicate understanding
- use communication as a tool for collaborating and relating to others
- further their own learning through effective use of the full range of communication approaches
- seek and value open feedback to inform genuine self-awareness
- recognise the benefits of communicating with those beyond their immediate environments
- use effective communication to articulate their skills as identified through self-reflection
D. Personal Effectiveness
Graduates of the University will be able to effect change and be responsive to the situations and environments in which they operate. This may be understood in terms of the following:
- appreciate and use talents constructively, demonstrating self-discipline, motivation, adaptability, persistence and professionalism
- be able to manage risk while initiating and managing change
- be able to flexibly transfer their knowledge, learning, skills and abilities from one context to another
- understand social, cultural, global and environmental responsibilities and issues
- be able to work effectively with others, capitalising on their different thinking, experience and skills.
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| Keywords | Strategic management,international marketing,business forecasting,investment appraisal |
Contacts
| Course organiser | Mr Bill MacKay
Tel:
Email: |
Course secretary | Ms Carina McIntosh
Tel: (0131 6)51 7475
Email: |
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