Postgraduate Course: Technology Entrepreneurship (MSc) (PGEE11197)
Course Outline
| School | School of Engineering |
College | College of Science and Engineering |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Availability | Available to all students |
| SCQF Credits | 10 |
ECTS Credits | 5 |
| Summary | The development of innovative services and products based on new technologies has become a fundamental activity in the private, public and non- profit sectors. In recent years, technology entrepreneurship has been intrinsically linked to economic development and growth, as well as a key route to knowledge transfer from basic and applied research. The accompanying start-up culture led many scientists and engineers to develop products and services that led them to become global leaders in their field.
This requires a detailed understanding of the interdisciplinary new product development processes, which are integrating technology design, business planning and user engagement. In particular, entrepreneurs need to be able to deploy human and technical resources to create long-term value for potential customers and supporters (senior management, investors, business partners, etc.) and be aware of external partners that can to support them in their work (i.e. innovation intermediaries). They also need knowledge and experience of using tools in support of R&D and business development management, and awareness of key issues they might encounter on the way.
This course uses state-of-the-art insights from innovation and entrepreneurship literature to give students conceptual insights and practical tools to work on these challenges. The course is practice based and project oriented. Students will work in small groups to design a product idea, and develop and present their own business plan, which will cover the technology proposition, business model, market research, future development paths, networking, financing, etc. |
| Course description |
The development of innovative services and products based on new technologies has become a fundamental activity in the private, public and non- profit sectors. In recent years, technology entrepreneurship has been intrinsically linked to economic development and growth, as well as a key route to knowledge transfer from basic and applied research. The accompanying start-up culture led many scientists and engineers to develop products and services that led them to become global leaders in their field.
This requires a detailed understanding of the interdisciplinary new product development processes, which are integrating technology design, business planning and user engagement. In particular, entrepreneurs need to be able to deploy human and technical resources to create long-term value for potential customers and supporters (senior management, investors, business partners, etc.) and be aware of external partners that can to support them in their work (i.e. innovation intermediaries). They also need knowledge and experience of using tools in support of R&D and business development management, and awareness of key issues they might encounter on the way.
This course uses state-of-the-art insights from innovation and entrepreneurship literature to give students conceptual insights and practical tools to work on these challenges. The course is practice based and project oriented. Students will work in small groups to design a product idea, and develop and present their own business plan, which will cover the technology proposition, business model, market research, future development paths, networking, financing, etc.
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
|
Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
Information for Visiting Students
| Pre-requisites | None |
| High Demand Course? |
Yes |
Course Delivery Information
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| Academic year 2022/23, Available to all students (SV1)
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Quota: None |
| Course Start |
Semester 2 |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
100
(
Lecture Hours 42,
Programme Level Learning and Teaching Hours 2,
Directed Learning and Independent Learning Hours
56 )
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| Assessment (Further Info) |
Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
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| Additional Information (Assessment) |
100% Coursework |
| Feedback |
Not entered |
| No Exam Information |
Learning Outcomes
On completion of this course, the student will be able to:
- Demonstrate extensive knowledge of best practice in entrepreneurship and innovation, as well as critically analyse the available tools and insights.
- Appreciate and deploy skills and assets to design R&D and business development strategy, including paying specific attention to engaging potential customers/users.
- Identify and address key elements of a business plan, necessary for successfully developing and taking a product or service to market, including understanding user requirements, creating the value proposition, conducting market research, and creating a business model.
- Commission or collect and prepare for presentation different types of evidence to support the development of a business based on a new product or service and build relationships with different relevant actors including corporate and governmental customers, platform controllers, regulators, analysts and financiers.
- Be able to use a variety of techniques to present a product or service, and business proposition to different audiences.
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Reading List
Campagnolo, G.M. & Fele, G., (2011). From Specifications to Specific Vagueness: How Enterprise Software Mediates Engineering Relations. Engineering Studies, 2(3): 221-243.
Coopmans, C. (2011), 'Face value': New medical imaging software in commercial view. Social Studies of Science, 41(2): 155-176.
Dickson, P., & Ginter, J. (1987). Market Segmentation, Product Differentiation, and Marketing Strategy. Journal of Marketing, 51(2): 1-10. doi:10.2307/1251125
Fleck, J. (1993). Innofusion: Feedback in the Innovation Process. In F.A. Stowell et al. (eds.) (1993). Systems Science. New York: Plenum Press.
Gregson, G & Hendry, S 2009, Stimulating Innovation & Entrepreneurship in Scotland. Summary Report on University of Edinburgh Business School & MBM Commercial LLP Growth Series. University of Edinburgh Business School & MBM Commercial LLP Growth.
Hyysalo , S., & Stewart, J. (2008). Intermediaries, Users and Social Learning in Technological Innovation. International Journal of Innovation Management, 12(3): 295-325. https://doi.org/10.1142/S1363919608002035
Kareborn , B. B., & Stahlbrost , A. (2009). Living Lab: an open and citizen centric approach for innovation. International Journal of Innovation and Regional Development 1(4): 356-370. https://doi.org/10.1504/IJIRD.2009.022727
Levitt, T (1980). Marketing Success through the differentiation of anything. Harvard Business Review, January ¿ February: 83-91.
Pollock, N., & Williams, R. (2010). The business of expectations: How promissory organizations shape technology and innovation. Social Studies of Science, 40: 525- 548.
Pynch, T. (1995). The Hard Sell: The Language and Lessons of Street-Wise Marketing, (with Colin Clark), London: HarperCollins.
Tidd, J., & Bessant, J. R. (2005). Managing innovation: integrating technological, market and organizational change. 3th ed. Chichester: Wiley.
van Lente, Harro (1993). Promising Technology: The Dynamics of Expectations in Technological Developments. Amsterdam: Proefschrift
Vidmar, M. (2020). Innovation Intermediaries and (Final) Frontiers of High-Tech. London: Palgrave.
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Additional Information
| Graduate Attributes and Skills |
Not entered |
| Keywords | Not entered |
Contacts
| Course organiser | Dr Matjaz Vidmar
Tel: (0131 6)68 8461
Email: |
Course secretary | Mr James Foster
Tel: (0131 6)51 3562
Email: |
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