Postgraduate Course: Technology Entrepreneurship and Commercialisation (10 credit) (CMSE11384)
Course Outline
| School | Business School |
College | College of Arts, Humanities and Social Sciences |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Availability | Not available to visiting students |
| SCQF Credits | 10 |
ECTS Credits | 5 |
| Summary | The aim of the class is to help students understand the unique challenges of building highly scalable technology-based new ventures. The course will focus on specific domains to help students uncover new opportunities and design business models with high growth potential. The class uses experiential techniques to help students gain skills in opportunity recognition, validation, and venture creation. |
| Course description |
The course aims to equip students with the principles of venture strategy, value proposition development, market analysis, and critical thinking necessary to design and grow new technology-based ventures. Each year the class will focus on a particular technology domain, such as FinTech, Internet of Things, or Big Data, to explore how to identify opportunities and design compelling business models and operational strategies in rapidly changing global markets. This is an experiential, interdisciplinary class in which student teams will consult with domain experts and speak with potential customers and investors to design new scalable business models and test their viability in evolving marketplaces.
Classes will be structured around lectures, guest presentations from industry experts, and group work. The course will bring together students from the Business School and other Schools to build on each other's skills and insights to develop competitive business ideas that can be used to apply to incubators or startup support schemes.
Topics of the class include, but are not limited to:
· Market Search and Customer Empathy
· Developing and Validating Solutions and MVPs
· Entrepreneurial and Technological Ecosystems
· Business Model Design and Innovation
· Sales and Marketing for Technology Startups
· IP and Legal Issues for Technology Focused Firms
· Financing and Pitching New Ventures
· Scaling and Exiting High Growth Startups
Student Learning Experience:
Tutorial/seminar hours represent the minimum total live hours - online or in-person - a student can expect to receive on this course. These hours may be delivered in tutorial/seminar, lecture, workshop or other interactive whole class or small group format. These live hours may be supplemented by pre-recorded lecture material for students to engage with asynchronously.
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
Course Delivery Information
| Not being delivered |
Learning Outcomes
On completion of this course, the student will be able to:
- Understand and critically discuss scalable business model design strategies
- Articulate the unique challenges of developing scalable technology business models and ventures and be able to choose effective strategies to overcome themUnderstand how individual ventures fit within their larger technological and entrepreneurial ecosystem
- Understand how individual ventures fit within their larger technological and entrepreneurial ecosystem
- Gather and employ primary and secondary data sources to validate business models
- Conduct customer and end user interviews to identify customer pain points
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Reading List
Resource List: https://eu01.alma.exlibrisgroup.com/leganto/public/44UOE_INST/lists/26181383280002466?auth=SAML
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Additional Information
| Graduate Attributes and Skills |
Research & Enquiry:
Problem solving: identify, create, and evaluate options to solve complex problems to identify green and social venture opportunities
Critical Thinking: evaluate the usefulness and efficacy of different information sources and make judgements based on them
Independent research: conduct primary and secondary research enquiry into relevant issues through research design and the collection of qualitative and quantitative information
Personal Effectiveness
Commercial / Professional Situational Awareness: display commercial acumen and knowledge of current local and global business landscapes
Team working: Effectively perform within team environments and capitalise on individuals, different thinking, experience and skills
Enterprise and Entrepreneurship
Communication skills
Verbal communication and presentation
Influencing and negotiation skills
Written communication |
| Keywords | Not entered |
Contacts
| Course organiser | Ms Debbie Crompton
Tel:
Email: |
Course secretary | Mrs Kelly-Ann De Wet
Tel: (0131 6)50 8071
Email: |
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