Undergraduate Course: Strategic Management (CMSE10002)
Course Outline
| School | Business School |
College | College of Arts, Humanities and Social Sciences |
| Credit level (Normal year taken) | SCQF Level 10 (Year 3 Undergraduate) |
Availability | Available to all students |
| SCQF Credits | 20 |
ECTS Credits | 10 |
| Summary | Strategic management deals with the direction of the business and how its leadership and management may affect its direction.
A key question of strategic management is how an organisation may achieve and sustain competitiveness. Guided by this question, the course introduces strategic management. |
| Course description |
The course discusses building blocks of achieving competitive advantage and develops your skills in applying concepts and tools that enable you to identify and analyse strategic challenges and develop strategies. Discussing and applying concepts such as the understanding of strategic management as a social practice and various analytical tools advance your understanding and skills of strategic management in real life. The consideration of today's organisational challenges such as digital transformation, sustainability, and competing demands from different stakeholders will additionally contribute to this.
Outline of the content:
* Strategic Position (e.g. competitive environment, industry)
* Strategic Choice (e.g. strategic options at business and corporate levels)
* Strategy in Action (e.g. development, implementation)
Student Learning Experience:
The course uses a combination of in person lectures, workshops, a practical team project, and tutorials.
Your individual and team learning will be assessed through two activities. The first activity is an academic term paper. Based on acquired knowledge, you work out independently an unanswered question on the topic of the course, develop a systematic answer, discuss new insights, and conclude with practical implications. The second activity is a group project (integrating insights of readings, workshops, and tutorials) to develop an analysis of a strategic challenge.
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
Students MUST have passed:
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | Business Studies Honours entry. |
Information for Visiting Students
| Pre-requisites | Visiting students must have at least 4 Business courses at grade B or above. We will only consider University/College level courses. |
| High Demand Course? |
Yes |
Course Delivery Information
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| Academic year 2022/23, Available to all students (SV1)
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Quota: None |
| Course Start |
Semester 1 |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
200
(
Lecture Hours 4,
Seminar/Tutorial Hours 23,
Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
169 )
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| Assessment (Further Info) |
Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
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| Additional Information (Assessment) |
There are two elements of assessment:
(a) Individual Essay (60%): 2500 words
(b) Group Presentation (40%) (20% of which will be moderated from peer assessment marks using WebPA)
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| Feedback |
Individual Essay and Group Presentation feedback, together with individual marks, will be made available via Learn. You will also be able to review your individual feedback electronically via MyGrades on Learn.
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| No Exam Information |
Learning Outcomes
On completion of this course, the student will be able to:
- Understand, critically discuss, and apply the tools and concepts of strategic management.
- Manage work within teams, and apply theoretical insights to the analysis of a strategic challenge.
- Collectively construct and deliver a coherent and focused argument leading to the presentation of strategic options and recommendations.
- Specify a theoretical problem as a research question, systematically answer that question, and discuss insights and practical implications of that answer.
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Reading List
Set Text
The course relies on a selection of textbook chapters and articles. The core textbook for the course will be made available online before the start of the Course. Details will be given on Learn.
The set text is:
Whittington, R., Angwin, D., Regner, P., Johnson, G., Scholes, K., & Koleva, P. (2019). Exploring strategy: text and cases. Pearson Education.
Additional articles will also be made available on LEARN.
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Additional Information
| Graduate Attributes and Skills |
Knowledge and Understanding:
After completing this course, students should be able to:
* Understand the complexity of strategic management
* Understand the traditional approaches of strategic analysis
* Know the main tools of strategy analysis and their limitations
* Understand the different perspectives for managing the strategic development of businesses
Cognitive Skills:
After completing this course, students should be able to:
* Manage and analyse relevant information about firms in a clear, sound and explicit way.
* Use conceptual ideas to develop persuasive and useful business arguments.
* Apply strategy theories and models to complex new environments and contexts
* Participate in team working
* Communicate analyses and conclusions clearly and persuasively
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| Additional Class Delivery Information |
Lectures: 4 x 1 hour (in person, whole class)
Workshops: 8 x 2 hours (in person, small groups, teaching staff)
Tutorials: 7 x 1 hour (in person, TA led)
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| Keywords | SM |
Contacts
| Course organiser | Dr Marc Krautzberger
Tel:
Email: |
Course secretary | Mrs Ada Logara
Tel: (0131 6)50 3827
Email: |
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