Postgraduate Course: The Role of Social Media in Science Communication and Public Engagement (BIME11056)
Course Outline
| School | Deanery of Biomedical Sciences |
College | College of Medicine and Veterinary Medicine |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Availability | Not available to visiting students |
| SCQF Credits | 10 |
ECTS Credits | 5 |
| Summary | This course examines the range of Social Media tools available and studies their use in a science communication/public engagement context. The opportunities and challenges of engaging in an accurate and approachable way through social media will be examined through group discussion. The sessions will explore how social media forms one aspect of science communication/public engagement programmes and how different channels can be combined effectively. The challenges of understanding the needs, expectations and concerns of specific audiences will be examined. The issues and ethics, accessibility and the appropriateness of using these media will also be discussed. We will look at how to find the right "voice" and tone for your audience. |
| Course description |
Not entered
|
Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
|
Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
Course Delivery Information
|
| Academic year 2022/23, Not available to visiting students (SS1)
|
Quota: None |
| Course Start |
Semester 1 |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
100
(
Lecture Hours 15,
Feedback/Feedforward Hours 5,
Formative Assessment Hours 5,
Summative Assessment Hours 20,
Other Study Hours 53,
Programme Level Learning and Teaching Hours 2,
Directed Learning and Independent Learning Hours
0 )
|
| Additional Information (Learning and Teaching) |
Not on line distance learning
|
| Assessment (Further Info) |
Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
|
| Feedback |
Feedback will be on-going during seminar and practical session with summative, written feedback delivered together with summative mark. |
| No Exam Information |
Learning Outcomes
On completion of this course, the student will be able to:
- An ability to critically examine Social Media tools and strategies and their various roles in Science Communication
- Competence in the use of Social Media for evaluation and monitoring
- Ability to design a Social Media Strategy in a science communication/public engagement context
|
Additional Information
| Course URL |
http://www.sciencecommunication.mvm.ed.ac.uk/ |
| Graduate Attributes and Skills |
SCQF
1. KNOWLEDGE AND UNDERSTANDING
2. Practice: applied knowledge skills and understanding
3. Generic Cognitive Skills
4. Communication, ICT
5. Autonomy, Accountability and Working with others |
| Keywords | SCPE,RoleSocialMedia |
Contacts
| Course organiser | Dr Elizabeth Stevenson
Tel: (0131 6)50 3258
Email: |
Course secretary | Mr Andrew Le Tissier
Tel: (0131 6)51 4075
Email: |
|
|
University Homepage