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DRPS : Course Catalogue : Moray House School of Education and Sport : Sport

Undergraduate Course: Strategic Sport Management (SPRT10063)

Course Outline
SchoolMoray House School of Education and Sport CollegeCollege of Arts, Humanities and Social Sciences
Credit level (Normal year taken)SCQF Level 10 (Year 3 Undergraduate) AvailabilityAvailable to all students
SCQF Credits20 ECTS Credits10
SummaryThis core course focuses on strategic management in sport. The course addresses the nexus between theory and practice of strategic management of sport organisations. The course aims to develop students' critical understanding of strategic sport management, measurement of performance of strategic plans and the resourcing of strategic plans
Course description The course aims to develop a student's critical understanding of the strategic management of sport organisations, so students will explore the internal and external environment, and analyse strategic plans in relation to the positioning of a sport entity within a given sector. The course will draw upon theories from mainstream strategic management, and apply them to case studies from the sports industry. Since sport is mainly a service-based industry, resourcing of sport organisations with the right personnel to deliver sports services within a competitive market or filling the gaps of market failures and those resulting from lack of, or scaled-down public sector sport and leisure provision.
The students will explore environmental factors, internal and external, to gain an insight to factors that influence strategic decision-making in sport. The case studies will be drawn from the public, private, and voluntary sports sector organisations to demonstrate the nuances in strategic planning as a result of the operating environment. As a service-dominated industry, the role of human resource management will be explored drawing upon the resource-based view and other theories shaping strategic design.
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Information for Visiting Students
Course Delivery Information
Not being delivered
Learning Outcomes
On completion of this course, the student will be able to:
  1. Demonstrate an applied understanding of key theories of strategic planning and performance to a range of case studies from the sports industry
  2. Demonstrate critical insight of the design and implementation of strategic choices in the private, public and voluntary sector
  3. Critically analyse the problems of formulating and implementing strategies for sport
  4. Critically apply and evaluate specified frameworks or models for measuring the performance of sports organisations against strategic plans
  5. Analyse the relationship between human resource and strategic plans in sport organisations.
Reading List
Bradbury, T. and O'Boyle, I. (eds.) (2017) Understanding Sport Management: International Perspectives. London: Taylor & Francis.
Hassan, D. (ed.) (2018) Managing sport business: an introduction. 2nd edition, Abingdon: Routledge.
Johnson, G., Whittington, R., Scholes ,K., Angwin, A. and Regner, P. (2014) Exploring Strategy, Harlow: Pearson
Robinson, L. and Palmer, D. (eds.) (2010) Managing voluntary sport organizations. Routledge.
Slack, T. with Byers, T. and Thurston, A. (eds.) (2020) Understanding Sports Organizations (3rd edition), Champaign: Human Kinetics
Additional Information
Graduate Attributes and Skills Research and enquiry: knowledge and application of relevant frameworks, critical analysis.
Personal and intellectual autonomy: independent study.
Communication: oral, written, communicating with peers.
Group work and cooperation: contributing to and influencing group work.
KeywordsSport Management,Strategic Management,Performance Measurement,Human Resource Management
Course organiserDr Louis Nolte
Course secretaryMrs Alta Mene
Tel: (0131 6)51 6381
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