Undergraduate Course: Creative Industries: The art of business and the business of art (BUST10139)
Course Outline
| School | Business School |
College | College of Humanities and Social Science |
| Credit level (Normal year taken) | SCQF Level 10 (Year 3 Undergraduate) |
Availability | Available to all students |
| SCQF Credits | 20 |
ECTS Credits | 10 |
| Summary | This course examines creative industries: how they are defined and their key dimensions, their locational and temporal dynamics and key roles for how culture is produced. |
| Course description |
Creative industries are an increasingly important area of business both for their cultural and economic value to society. We will examine them as cultural production systems by drawing on a variety of disciplines¿economic, sociological, psychological, strategic and cultural¿and by utilizing specific cases to examine their historical, competitive, and structural dynamics.
The course uses a production of culture perspective, where cultural and creative goods are produced through specific roles. We begin with an overview of creative industries to see how they are defined and to what industries and activities this category label applies. We next examine strategic issues such as pricing, organizing (vertically integration to disaggregation), technological disruption, fads and fashions that shape market dynamics. For most of the course, we examine cultural production through analyzing key roles in a system of production such as ¿producer (artists, creators), distribution (intermediaries and gatekeepers) exhibition (e.g., galleries, museums, booksellers) and whether these are integrated or enacted by distinct organizations.
Students will engage in three tasks that enable them to understand creative industries. First, students as a group will analyse a creative organization¿producer, distributor or exhibitor¿for its effectiveness and strategic challenges. Second, students will assess pitches from a creative individual or organization to understand effective versus ineffective communication about creative products. Third, students will take a final exam applying the strategies and dynamics of creative industry learned in the course.
WEEK 1: Introduction to course and key dimensions and classificatory schemas that define creative industries are seen as critical to society.
WEEK 2: Dynamics of creative industries
WEEK 3: Dynamics of creative industries
WEEK 4: Frameworks for cultural production
WEEK 5: Frameworks for cultural production
WEEK 6: Cultural producers and processes
WEEK 7: Cultural producers and processes
WEEK 8: Cultural intermediaries
WEEK 9: Cultural intermediaries
WEEK 10: Cultural consumption and evaluation
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
Information for Visiting Students
| Pre-requisites | Equivalent to Business Honours entry; equivalent to International Business: Globalisation and Trade (BUST08008) and International Business and the Multinational Enterprise (BUST08009) recommended. |
Course Delivery Information
| Not being delivered |
Learning Outcomes
On completion of this course, the student will be able to:
- Demonstrates knowledge of the key concepts and theoretical frameworks for analysing creative industries and how temporal and locational patterns may influence these concepts and frameworks.
- Applies concepts and frameworks to new situations to generate original insights and reflect on appropriate strategies and practices.
- Demonstrates understanding of effective communication skills: engaging audiences, articulating core arguments and persuasively offering strategies and solutions.
- Demonstrates capacity to work effectively with others; contributing as needed, engaging in appropriate roles and coordinating activities .]
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Additional Information
| Graduate Attributes and Skills |
Knowledge and Understanding:
- Understand the key dimensions by which creative industries are organized and differentiated from other industries
- Understand the key roles and activities in creative industries such as cultural entrepreneurs, brokers, distributors, critics, and audiences and how they interrelate.
- Demonstrate knowledge of how temporal and locational patterns influence creative products, demand and pricing.
Cognitive and Subject Specific Skills:
- Analyse a creative industry as a cultural production system
- Apply to apply theory and frameworks to new contexts and situations
- Manage and synthesise relevant information about cultural production in a clear, sound and explicit way.
- Demonstrate original insights and recommendations for strategic action
Transferable Skills:
- Ability to analyse complex business situations and rapidly structure ideas and arguments,
- Skills of argument, persuasion and the ability to communicate analyses and conclusions clearly and persuasively.
- Effective group work group, setting common goals and feedback systems
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| Keywords | Creative industries; strategy; cultural institutions; cultural production |
Contacts
| Course organiser | Prof Candace Jones
Tel: (0131 6)51 3858
Email: |
Course secretary | Miss Sara Dennison
Tel: (0131 6)50 2501
Email: |
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