Postgraduate Course: Approaches to media analysis (EDUA11208)
Course Outline
| School | Moray House School of Education |
College | College of Humanities and Social Science |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Availability | Available to all students |
| SCQF Credits | 20 |
ECTS Credits | 10 |
| Summary | The mass media is the most powerful means of communication in our society. Media literacy i.e. the understanding of how the media creates and reflects meaning in our society is an essential component of literacy. This can only be acquired through a study of the key aspects of media education. The course analyses how meaning inside a text is constructed by looking at a range of analytical concepts. Furthermore, in studying the mass media, the text is treated as an economic unit, produced by institutions and consumed by audiences. It is therefore essential to understand precisely how powerful institutional factors shape media products. Lastly, the course examines a range of theories about how audiences make sense of, and respond to, texts. By the end of the course students will have a portfolio of collaborative and individual analyses which will prepare them for an individual assignment that requires them to select texts, apply appropriate analytical approaches to them, and link them with the external factors influencing the construction of these texts.
The course is suitable for both practising teachers, and for people who have an interest in the mass media and how it constructs the meanings of our world.
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| Course description |
Not entered
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
| Additional Costs | Access to video/ DVD/ print media and the web. Students are required to purchase the core texts marked in bold. |
Information for Visiting Students
| Pre-requisites | None |
| High Demand Course? |
Yes |
Course Delivery Information
| Not being delivered |
Learning Outcomes
On completion of this course, the student will be able to:
- discuss the essential features and value of analysis of texts from different theoretical viewpoints
- engage in practical critical analysis of texts using a range of analytical procedures
- link textual analysis to contextual analysis
- read the developing media industry and critically evaluate it from a range of textual and institutional perspectives
- critically evaluate current teaching methodologies related to analysis of texts, institutions and audience
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Additional Information
| Graduate Attributes and Skills |
Not entered |
| Keywords | Not entered |
Contacts
| Course organiser | Mr Richard Easton
Tel: (0131 6)51 6424
Email: |
Course secretary | Mrs Moira Ross
Tel: (0131 6)51 6206
Email: |
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