Postgraduate Course: Creative Industries: The Art of Business and the Business of Art (CMSE11343)
Course Outline
| School | Business School |
College | College of Humanities and Social Science |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Availability | Not available to visiting students |
| SCQF Credits | 15 |
ECTS Credits | 7.5 |
| Summary | Creative industries are an increasingly important area of business both for their cultural and economic value to society. We will examine them as cultural production systems by drawing on a variety of disciplines economic, sociological, psychological, strategic and cultural and by utilizing specific cases to examine their historical, competitive, and structural dynamics. |
| Course description |
This course aims to introduce students to the basic dimensions that constitute a creative industry, differentiate them from other industries and provide a sense of global variation. The course is organised around key roles and concepts in cultural production systems.
Creative industries may be purpose-driven, expressing ideas, identities, aesthetics and cultural; they may be profit-driven, seeking commercial success and competitive advantage. They may pursue both aims. Creative industries include large global corporations, public entities and entrepreneurial firms. They may serve local market, export their services or products, or link producers and consumers. The main questions of interest are both at the micro and meso levels (managing creativity, innovation and risk-tolerance in cultural production, practices of fund-raising) and at the macro level (evaluating and rewarding quality, industrial structure and competition, cost advantage and differentiation, allocation of resources, strategies of internationalisation).
We will draw on three sources of knowledge: 1) theoretical frameworks and research findings from sociology, economics, psychology and political science; 2) cases and media accounts of specific organisations from developed and developing countries, and 3) students' group analysis of a specific organisation.
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
|
Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
Course Delivery Information
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| Academic year 2017/18, Not available to visiting students (SS1)
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Quota: None |
| Course Start |
Semester 2 |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
150
(
Lecture Hours 20,
Feedback/Feedforward Hours 5,
Summative Assessment Hours 2,
Other Study Hours 120,
Programme Level Learning and Teaching Hours 3,
Directed Learning and Independent Learning Hours
0 )
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| Additional Information (Learning and Teaching) |
5 hours feedback sessions, 100 hours class preparation, 23 hours exam preparation
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| Assessment (Further Info) |
Written Exam
50 %,
Coursework
20 %,
Practical Exam
30 %
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| Additional Information (Assessment) |
Team Charter - 10%
Presentation - 30%
Draft pitch - 10%
Final exam - 50% |
| Feedback |
Each student group presentation will receive written feedback on their presentation, following the criteria outlined above. This feedback will help them prepare for the final exam, as the group presentation is a case analysis of an organisation (either live or written using the course frameworks). |
| No Exam Information |
Learning Outcomes
On completion of this course, the student will be able to:
- Demonstrate knowledge of the key concepts and theoretical frameworks for analysing creative industries and how temporal and locational patterns may influence these concepts and frameworks
- Apply concepts and frameworks to new situations to generate original insights and reflect on appropriate strategies and practices
- Demonstrate and improve effective communication skills: engaging audiences, articulating core arguments and persuasively offering strategies and solutions
- Demonstrate capacity to work effectively with others; contributing as needed, engaging in appropriate roles and coordinating activities
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Additional Information
| Graduate Attributes and Skills |
Knowledge and Understanding:
Understands the key concepts and theoretical frameworks
Has knowledge of the roles and activities in creative industries such as cultural entrepreneurs, brokers, distributors, critics, and audiences and how they interrelate.
Demonstrates knowledge of how temporal and locational patterns influence creative products, processes, demand and pricing
Cognitive and Subject Specific Skills:
Analyses a creative industry as a cultural production system
Applies concepts and frameworks to new organisations and industries to generate insights into strategic dynamics and processes
Synthesises and articulates relevant information about cultural production in a clear, sound and explicit way.
Demonstrates original insights and recommendations for strategic action
Transferable Skills:
Ability to analyse complex business situations and rapidly structure ideas and arguments,
Skills of argument, persuasion and the ability to communicate analyses and conclusions clearly and persuasively.
Effective group work, setting common goals and managing collaboration
Effective communication and presentation skills.
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| Keywords | IBEM - CI |
Contacts
| Course organiser | Prof Candace Jones
Tel: (0131 6)51 3858
Email: |
Course secretary | Mr Peter Newcombe
Tel: (0131 6)51 3013
Email: |
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