Postgraduate Course: Design, Entrepreneurship and Innovation (ODL) (CMSE11297)
Course Outline
| School | Business School |
College | College of Humanities and Social Science |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
| Course type | Online Distance Learning |
Availability | Not available to visiting students |
| SCQF Credits | 20 |
ECTS Credits | 10 |
| Summary | This introduction to entrepreneurship provides a fully-on-line enabled curriculum for students to explore entrepreneurship as a subject of study and as a practice. The course relies on video presentations, speaker events, and traditional content. There are no physical lectures.
Students work independently to learn about entrepreneurship theory. Students work in a group to evaluate an innovative opportunity. The course provides students a "sandpit" to explore the early stages of entrepreneurship.
This course teaches some of the generic and transferable skills required to become an entrepreneur. The course raises the student's awareness of the legal, business, managerial, creative, analytical and interpersonal skills relevant to setting up and running a new venture. The primary focus is on the development of an opportunity evaluation for a venture exploiting a novel idea or technology. |
| Course description |
Entrepreneurship has become one of the most powerful and influential forces of change in the world. Technological innovation driven by scientific research has led to radical social and economic changes. Companies like Apple, Facebook, Genentech, and Cisco, all derive their success in part due to the innovative application of novel technology. But advanced technology alone is not sufficient to guarantee either user adoption or commercial success. Many ideas and technologies are abandoned or ignored despite presenting apparently significant advantages over incumbent systems. This course introduces students to the theory and practice of entrepreneurship. It focuses specifically on how and why some innovations are successfully commercialized, with particular emphasis on the role of the innovator-entrepreneur, with specific reference to science-driven innovation relevant to students programmes of study. This course teaches some of the generic and transferable skills required to become an entrepreneur, and raises the student's awareness of the legal, business, managerial, creative, analytical and interpersonal skills relevant to setting up and running an innovative organization.
Syllabus
Entrepreneurial motivation, opportunities and activities
Design, entrepreneurship and innovation
Who is your customer?
User-innovation
Business models, resources and strategies
Social and sustainable entrepreneurship
Student Learning Experience
This course utilises multiple learning modes, including: independent reading, primary research, lecture, group discussion, case studies, and exposure to practice. Students who participate in and engage with every mode are most likely to gain the most learning from the course. Preparation for every lecture session is essential, as students are expected to be active participants in their own and others learning experience.
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
Students MUST have passed:
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | For ECA students only. |
Course Delivery Information
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| Academic year 2017/18, Not available to visiting students (SS1)
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Quota: None |
| Course Start |
Semester 2 |
| Course Start Date |
15/01/2018 |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
200
(
Online Activities 20,
Feedback/Feedforward Hours 5,
Formative Assessment Hours 10,
Summative Assessment Hours 70,
Revision Session Hours 20,
Other Study Hours 71,
Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
0 )
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| Additional Information (Learning and Teaching) |
Other study hours covers online group work and watching and responding to video recordings
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| Assessment (Further Info) |
Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
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| Additional Information (Assessment) |
Assessed Individual essay 20%
Final individual report 30%
Group Project Coursework 50% (opportunity video 10%, opportunity evaluation written report 40%) |
| Feedback |
Short assignments - brief feedback will be given online within 1 week of submission.
Group video - marks and brief feedback within 1 week of submission
Group assessment - marks and brief feedback within 2 weeks of submission
Final report - marks and formal feedback within 15 days of submission |
| No Exam Information |
Learning Outcomes
On completion of this course, the student will be able to:
- Knowledge and understanding - Understanding of the relationship between innovation, entrepreneurship and value creation as well as the unique role of the entrepreneurial manager in driving innovation and growth
- Practice: Applied knowledge, skills and understanding - Critical thinking associated with the application of entrepreneurial theory and innovation management models to real world organisations and opportunities.
- Generic cognitive skills - Recognise and assess an opportunity in a market space relevant to their programme of study (i.e. design and digital media)
- Communication, numeracy and ICT skills - Communicate critical evaluations of relevant sources of information aided by an effective use of virtual learning environments and other tools
- Autonomy, accountability and working with others - - Take responsibility for own work, communicate well and also, demonstrate interpersonal skills required for networking and negotiations
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Reading List
ESSENTIAL READING
George G. and Bock AJ. 2008. Inventing Entrepreneurs. Prentice-Hall Pearson.
http://www.amazon.co.uk/dp/B001NOMIX4
Mullins J. 2010. The New Business Road Test. Prentice-Hall FT.
http://www.amazon.co.uk/dp/B00F0NIYPA
Ries, E The Learn Startup. Portfolio. Penguin.
Supplementary readings are given in the course booklet. |
Additional Information
| Graduate Attributes and Skills |
Cognitive Skills:
Students participating in the course will improve:
* Scholarship and desk research skills;
* Assimilation, communication and presentation of critical evaluations of relevant sources of information; and
* Critical thinking associated with the application of entrepreneurial theory to real world organizations and opportunities.
Subject Specific Skills:
The course will help students increase:
* Ability to reflect upon and theories and concepts underpinning entrepreneurship;
* Awareness of interpersonal skills required for networking and negotiations
* Awareness of the importance of working in team environments
* Understanding of the relationship between entrepreneurship and value creation as well as the unique role of the entrepreneurial manager in driving innovation and growth;
* Ability to employ a theoretical framework in analysing a new business venture opportunity |
| Keywords | Not entered |
Contacts
| Course organiser | Dr Fumi Kitagawa
Tel: (0131 6)50 8068
Email: |
Course secretary | Miss Rachel Allan
Tel: (0131 6)51 3757
Email: |
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