Postgraduate Course: Innovation-driven Entrepreneurship (CMSE11202)
Course Outline
| School | Business School |
College | College of Humanities and Social Science |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Availability | Available to all students |
| SCQF Credits | 10 |
ECTS Credits | 5 |
| Summary | This introduction to entrepreneurship provides a fully-on-line enabled curriculum for students to explore entrepreneurship as a subject of study and as a practice. The course relies on video presentations, speaker events, and traditional content. There are no physical lectures. Students will be engaged in a face-to-face group project.
Students work independently to learn about entrepreneurship theory. Students work in a group to evaluate an innovative opportunity. The course provides students a "sandpit" to explore the early stages of entrepreneurship.
This course teaches some of the generic and transferable skills required to become an entrepreneur. The course raises the student's awareness of the legal, business, managerial, creative, analytical and interpersonal skills relevant to setting up and running a new venture. The primary focus is on the development of an opportunity evaluation for a venture exploiting a novel idea or technology. |
| Course description |
Entrepreneurship has become one of the most powerful and influential forces of change in the world. Technological innovation driven by scientific research has led to radical social and economic changes. Companies like Apple, Facebook, Genentech, and Cisco, all derive their success in part due to the innovative application of novel technology. But advanced technology alone is not sufficient to guarantee either user adoption or commercial success. Many ideas and technologies are abandoned or ignored despite presenting apparently significant advantages over incumbent systems. This course introduces students to the theory and practice of entrepreneurship. It focuses specifically on how and why some innovations are successfully commercialised, with particular emphasis on the role of the innovator-entrepreneur, with specific reference to science-driven innovation relevant to students programmes of study. This course teaches some of the generic and transferable skills required to become an entrepreneur, and raises the student's awareness of the legal, business, managerial, creative, analytical and interpersonal skills relevant to setting up and running an innovative organisation.
Syllabus
Entrepreneurial Motivation
Entrepreneurial Characteristics
Contexts of Entrepreneurial activity
Opportunity Recognition
Opportunity Evaluation
Acquiring Resources
Business models
Entrepreneurial Activities
Leadership and social entrepreneurship
Outcomes and Exits
Student Learning Experience
This course utilises multiple learning modes, including: independent reading, primary research, lecture, group discussion, case studies, and exposure to practice. Students who participate in and engage with every mode are most likely to gain the most learning from the course. Preparation for every lecture session is essential, as students are expected to be active participants in their own and others learning experience.
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
Information for Visiting Students
| Pre-requisites | None |
| High Demand Course? |
Yes |
Course Delivery Information
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| Academic year 2017/18, Available to all students (SV1)
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Quota: None |
| Course Start |
Semester 2 |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
100
(
Lecture Hours 10,
Seminar/Tutorial Hours 2,
Feedback/Feedforward Hours 10,
Formative Assessment Hours 2,
Summative Assessment Hours 2,
Programme Level Learning and Teaching Hours 2,
Directed Learning and Independent Learning Hours
72 )
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| Assessment (Further Info) |
Written Exam
50 %,
Coursework
50 %,
Practical Exam
0 %
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| Additional Information (Assessment) |
Group Coursework (40%)
exam (60%) |
| Feedback |
Students will submit weekly assignments, which are not graded but feedback will be given on these.
Written feedback for the group video and the group assessment.
There will be general feedback on the exam.
All of the feedback will be available on-line. |
| Exam Information |
| Exam Diet |
Paper Name |
Hours & Minutes |
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| Main Exam Diet S2 (April/May) | Innovation-Driven Entrepreneurship | 2:00 | |
Learning Outcomes
On completion of this course, the student will be able to:
- Recognise and critically assess an opportunity in a market space relevant to their programme of study
- Critically analyse and consider different business situations where entrepreneurial opportunities are present or possible
- Research a business start-up opportunity and marketplace
- Prepare a written opportunity assessment to evaluate the attractiveness and/or feasibility of an opportunity
- Conceive a plan for acquisition of further resources needed for venture development
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Reading List
Required Textbooks
George G. and Bock AJ. 2008. Inventing Entrepreneurs. Prentice-Hall Pearson.
http://www.amazon.co.uk/dp/B001NOMIX4
Mullins J. 2010. The New Business Road Test. Prentice-Hall FT.
http://www.amazon.co.uk/dp/B00F0NIYPA
Ries, Eric The Lean Startup Portfolio Penguin.
Supplementary Textbook Readings provided under Fair Use policy (see course program for required status)
Allen, 2012. New Venture Creation. Cengage. Chapter 2.
Bessant and Tidd 2011. Innovation and Entrepreneurship (2nd). Wiley, ch 2
Bhide, A. (1999). Developing Start-up Strategies 8. The Entrepreneurial Venture: Readings Selected, 121.
Blundell & Lockett, 2011. Exploring Entrepreneurship, Oxford, Ch 3
Burns, P. 2008. Corporate Entrepreneurship. Chapters 8
Burns. 2011. Entrepreneurship and Small Business. Palgrave. Chapter 2.
Kuratko, Morris, Covin, 2011. Corporate Innovation and Entrepreneurship, Cengage Southwestern, ch 15
Rae, 2007. Entrepreneurship. Chapter 5.
Supplementary Readings provided under Fair Use policy and/or available online (see course program for required status):
Osterwalder 2011. Business Model Generation, Wiley, ch 1 Available online at: www.businessmodelgeneration.com
Supplementary Journal Articles and Popular Media provided under Fair Use policy and/or available via University's electronic library (see course program for required status)
Bhide, A. (1994) How Entrepreneurs Craft Strategies That Work. Harvard Business Review, 72(2): 150-161.
Garvin DA, Levesque LC. (2006) Meeting the challenge of corporate entrepreneurship. Harvard Business Review, 84(10):102-12. [Available on Course Website]
Gilbert 2010. Beating the Odds When You Launch a New Venture. Harvard Business Review.
Kawasaki, G. 2000. The Top 10 Lies of Entrepreneurs. Harvard Business Review.
Leonard, D., & Rayport, J. F. (1997). Spark innovation through empathic design. Harvard business review, 75, 102-115.
Porter and Kramer. 2011 (Jan-Feb). Creating Shared Value. Harvard Business Review.
Useem (2010). Adaptive Leadership. Harvard Business Review.
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Additional Information
| Graduate Attributes and Skills |
Cognitive Skills:
Students participating in the course will improve:
* Scholarship and desk research skills;
* Assimilation, communication and presentation of critical evaluations of relevant sources of information; and
* Critical thinking associated with the application of entrepreneurial theory to real world organizations and opportunities.
Subject Specific Skills:
The course will help students increase:
* Ability to reflect upon and theories and concepts underpinning entrepreneurship;
* Awareness of interpersonal skills required for networking and negotiations
* Awareness of the importance of working in team environments
* Understanding of the relationship between entrepreneurship and value creation as well as the unique role of the entrepreneurial manager in driving innovation and growth;
* Ability to employ a theoretical framework in analysing a new business venture opportunity |
| Additional Class Delivery Information |
This course is delivered totally on-line.
This course utilises multiple learning modes, including: independent reading, primary research, lecture, group discussion, case studies, and exposure to practice. Students who participate in and engage with every mode are most likely to gain the most learning from the course. Preparation for every lecture session is essential, as students are expected to be active participants in their own and others¿ learning experience. |
| Keywords | InnovationdrivenEntrepreneurship10 |
Contacts
| Course organiser | Dr Fumi Kitagawa
Tel: (0131 6)50 8068
Email: |
Course secretary | Miss Rachel Allan
Tel: (0131 6)51 3757
Email: |
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