Postgraduate Course: The Role of Social Media in Science Communication and Public Engagement (BIME11056)
Course Outline
| School | Deanery of Biomedical Sciences |
College | College of Medicine and Veterinary Medicine |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Availability | Available to all students |
| SCQF Credits | 10 |
ECTS Credits | 5 |
| Summary | This course examines the range of Social Media tools available and studies their use in a Science Communication/public engagement context. The opportunities and challenges of communicating science in an accurate and approachable way through social media will be examined through group discussion of several case studies. The case studies will include examples of how social media forms one aspect of public engagement programmes and how different channels can be combined effectively. The challenges of understanding the needs, expectations and concerns of specific audiences will be examined. The issues and ethics around the use of social media tools will be considered. Accessibility and the appropriateness of using these media will also be discussed. We will look at how to find the right "voice" and tone for your audience. |
| Course description |
Not entered
|
Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
|
Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
Information for Visiting Students
| Pre-requisites | None |
| High Demand Course? |
Yes |
Course Delivery Information
|
| Academic year 2017/18, Available to all students (SV1)
|
Quota: None |
| Course Start |
Semester 1 |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
100
(
Supervised Practical/Workshop/Studio Hours 15,
Feedback/Feedforward Hours 5,
Formative Assessment Hours 5,
Summative Assessment Hours 20,
Other Study Hours 55,
Programme Level Learning and Teaching Hours 2,
Directed Learning and Independent Learning Hours
0 )
|
| Additional Information (Learning and Teaching) |
Not on line distance learning
|
| Assessment (Further Info) |
Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
|
| Additional Information (Assessment) |
* A critique on selected Social Media Strategies drawing on the current literature. (60%)
* Proposal for a Social Media Strategy for a selected Science Communication topic/setting. (40%) |
| Feedback |
Feedback will be on-going during seminar and practical session with summative, written feedback delivered together with summative mark. |
| No Exam Information |
Learning Outcomes
On completion of this course, the student will be able to:
- An ability to critically examine Social Media tools and strategies and their various roles in Science Communication
- Competence in the use of Social Media for evaluation and monitoring
- Ability to design a Social Media Strategy in a science communication/public engagement context
|
Additional Information
| Course URL |
http://www.sciencecommunication.mvm.ed.ac.uk/ |
| Graduate Attributes and Skills |
SCQF
1. KNOWLEDGE AND UNDERSTANDING
2. Practice: applied knowledge skills and understanding
3. Generic Cognitive Skills
4. Communication, ICT
5. Autonomy, Accountability and Working with others |
| Keywords | SCPE,RoleSocialMedia |
Contacts
| Course organiser | Dr Elizabeth Stevenson
Tel: (0131 6)50 3258
Email: |
Course secretary | Miss Sara-Louise Tait
Tel: (0131 6)51 5997
Email: |
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