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DEGREE REGULATIONS & PROGRAMMES OF STUDY 2017/2018

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DRPS : Course Catalogue : Deanery of Biomedical Sciences : Biomedical Sciences

Postgraduate Course: The Role of Social Media in Science Communication and Public Engagement (BIME11056)

Course Outline
SchoolDeanery of Biomedical Sciences CollegeCollege of Medicine and Veterinary Medicine
Credit level (Normal year taken)SCQF Level 11 (Postgraduate) AvailabilityAvailable to all students
SCQF Credits10 ECTS Credits5
SummaryThis course examines the range of Social Media tools available and studies their use in a Science Communication/public engagement context. The opportunities and challenges of communicating science in an accurate and approachable way through social media will be examined through group discussion of several case studies. The case studies will include examples of how social media forms one aspect of public engagement programmes and how different channels can be combined effectively. The challenges of understanding the needs, expectations and concerns of specific audiences will be examined. The issues and ethics around the use of social media tools will be considered. Accessibility and the appropriateness of using these media will also be discussed. We will look at how to find the right "voice" and tone for your audience.
Course description Not entered
Entry Requirements (not applicable to Visiting Students)
Pre-requisites Co-requisites
Prohibited Combinations Other requirements None
Information for Visiting Students
Pre-requisitesNone
High Demand Course? Yes
Course Delivery Information
Academic year 2017/18, Available to all students (SV1) Quota:  None
Course Start Semester 1
Timetable Timetable
Learning and Teaching activities (Further Info) Total Hours: 100 ( Supervised Practical/Workshop/Studio Hours 15, Feedback/Feedforward Hours 5, Formative Assessment Hours 5, Summative Assessment Hours 20, Other Study Hours 55, Programme Level Learning and Teaching Hours 2, Directed Learning and Independent Learning Hours 0 )
Additional Information (Learning and Teaching) Not on line distance learning
Assessment (Further Info) Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
Additional Information (Assessment) * A critique on selected Social Media Strategies drawing on the current literature. (60%)
* Proposal for a Social Media Strategy for a selected Science Communication topic/setting. (40%)
Feedback Feedback will be on-going during seminar and practical session with summative, written feedback delivered together with summative mark.
No Exam Information
Learning Outcomes
On completion of this course, the student will be able to:
  1. An ability to critically examine Social Media tools and strategies and their various roles in Science Communication
  2. Competence in the use of Social Media for evaluation and monitoring
  3. Ability to design a Social Media Strategy in a science communication/public engagement context
Reading List
None
Additional Information
Course URL http://www.sciencecommunication.mvm.ed.ac.uk/
Graduate Attributes and Skills SCQF
1. KNOWLEDGE AND UNDERSTANDING
2. Practice: applied knowledge skills and understanding
3. Generic Cognitive Skills
4. Communication, ICT
5. Autonomy, Accountability and Working with others
KeywordsSCPE,RoleSocialMedia
Contacts
Course organiserDr Elizabeth Stevenson
Tel: (0131 6)50 3258
Email:
Course secretaryMiss Sara-Louise Tait
Tel: (0131 6)51 5997
Email:
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