Undergraduate Course: Strategic Management (CMSE10002)
Course Outline
| School | Business School |
College | College of Humanities and Social Science |
| Credit level (Normal year taken) | SCQF Level 10 (Year 3 Undergraduate) |
Availability | Available to all students |
| SCQF Credits | 20 |
ECTS Credits | 10 |
| Summary | Building on your studies of particular functional areas of the firm, strategic management deals with the entire business and considers how its management might steer its future direction. The course is taught and assessed through case studies to develop your skills for conducting a strategic analysis of a firm's strategy, to formulate recommendations based on this analysis, and to communicate these recommendations persuasively. These skills will be useful in your job application process and in your future careers.
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| Course description |
Coursework is to prepare and present a strategic analysis and recommendations for the fabric and homecare division Proctor and Gamble corporation, whose managers will be helping your work, and you will be hear from and be able to question a president of one of its top businesses. In this task, you will be supported and advised by practicing management consultants from one of the world's leading management consulting companies, and from banking professionals from one of the world's foremost banks, who will help develop your analytical, report writing and presentation skills.
Syllabus
. Strategy-making process
. Environment and Industry analysis
. Resource and capability analysis
. Business & Corporate level strategy
. International Strategy
. Strategic organizing and structuring
Student Learning Experience
The course uses a combination of lectures, case study tutorials, seminars for essential skills, and team presentations. There is one two-hour lecture and a one hour small group tutorial or seminar most weeks. The final week will involve your final presentations, capped off with a lunch and a prize-giving for the best reports and presentations generously sponsored by Ernst and Young and the Royal Bank of Scotland.
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
Students MUST have passed:
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | Business Studies Honours entry. |
Information for Visiting Students
| Pre-requisites | Visiting students should have at least 3 Business Studies courses at grade B or above (or be predicted to obtain this). We will only consider University/College level courses. |
| High Demand Course? |
Yes |
Course Delivery Information
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| Academic year 2015/16, Available to all students (SV1)
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Quota: None |
| Course Start |
Semester 1 |
Timetable |
Timetable |
| Learning and Teaching activities (Further Info) |
Total Hours:
200
(
Lecture Hours 20,
Seminar/Tutorial Hours 8,
Summative Assessment Hours 2,
Revision Session Hours 2,
Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
164 )
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| Assessment (Further Info) |
Written Exam
60 %,
Coursework
30 %,
Practical Exam
10 %
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| Additional Information (Assessment) |
For continuous assessment, you will work in a team to advise the Proctor and Gamble corporation on its future direction, based on your analysis of its strategic situation and your identification of strategic options it might pursue. You will present this analysis and recommendations as a management report and an oral presentation, and feedback will be given from an academic and a practising management consultant. The contribution of each assessment method towards the final mark is as follows:
1. Group written management report (approximately 4,000 words): 30%
2. Group presentation of this report to management consultants: 10%
3. Individual case-study based examination: 60%
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| Feedback |
Generic feedback on your coursework, together with individual marks, will be available on Learn. You can also look at your individual feedback in the UG Office (Room 1.11, Business School, 29 Buccleuch Place) and take away a copy of the feedback form, but you will not be able to take away the original piece of coursework, as it may be required by the Board of Examiners.
Your examination marks will be posted on Learn (together with generic feedback and examination statistics) as soon as possible after the Boards of Examiners meeting (usually end of January/beginning of February. At this time you may come into the UG Office (Room 1.11, Business School, 29 Buccleuch Place) to look at your examination scripts. Note that you will not be able to remove any examination scripts from the UG Office as they may be required by the Board of Examiners.
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| Exam Information |
| Exam Diet |
Paper Name |
Hours & Minutes |
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| Main Exam Diet S1 (December) | | 2:00 | |
Learning Outcomes
On completion of this course, the student will be able to:
- Understand and discuss critically conceptual tools and frameworks in Strategic Management.
- Understand and apply a method for conducting a strategic analysis of a firm.
- Research information, identify & analyse key issues in strategic management relating to a specified case.
- Construct a coherent and professional strategic report, with professional presentation of ideas.
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Reading List
The course relies on a selection of textbook chapters and articles. The core textbook for the course is:
Grant, Robert, M. (2013), Contemporary Strategy Analysis: Combined Text and Cases. 8th ed. Blackwell. Paperback.
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Additional Information
| Graduate Attributes and Skills |
Knowledge and Understanding:
After completing this course, students should be able to:
*Understand the complexity of strategic management
*Understand the traditional approaches of strategic analysis
*Know the main tools of strategy analysis and their limitations
*Understand the different perspectives for managing the strategic development of businesses
Cognitive Skills:
After completing this course, students should be able to:
*Manage and analyse relevant information about firms in a clear, sound and explicit way.
*Use conceptual ideas to develop persuasive and useful business arguments.
*Apply strategy theories and models to complex new environments and contexts
*Participate in team working
*Communicate analyses and conclusions clearly and persuasively
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| Additional Class Delivery Information |
1 hour(s) tutorial per week for 6 week(s) |
| Keywords | SM |
Contacts
| Course organiser | Dr Simon Harris
Tel: 07946 645069
Email: |
Course secretary | Miss Sara Dennison
Tel: (0131 6)50 3825
Email: |
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