Undergraduate Course: Strategic Management (CMSE10002)

Course Outline
School	Business School	College	College of Humanities and Social Science
Course type	Standard	Availability	Available to all students
Credit level (Normal year taken)	SCQF Level 10 (Year 3 Undergraduate)	Credits	20
Home subject area	Business Studies	Other subject area	None
Course website	None	Taught in Gaelic?	No
Course description	Building on your studies of particular functional areas of the firm, strategic management deals with the entire business and considers how its management might steer its future direction. The course is taught and assessed through case studies to develop your skills for conducting a strategic analysis of a firm's strategy, to formulate recommendations based on this analysis, and to communicate these recommendations persuasively. These skills will be useful in your job application process and in your future careers. Coursework is to prepare and present a strategic analysis and recommendations for the Proctor and Gamble corporation, whose managers will be helping your work, and you will be hear from and be able to question a president of one of its top businesses. In this task, you will be supported and advised by practicing management consultants from one or more of the worldżs leading management consulting companies, who will be helping to develop your analytical, report writing and presentation skills.

Entry Requirements (not applicable to Visiting Students)
Pre-requisites	Students MUST have passed:	Co-requisites
Prohibited Combinations		Other requirements	Business Studies Honours entry.
Additional Costs	None

Information for Visiting Students
Pre-requisites	An equivalent to two years of Business courses at University level.
Displayed in Visiting Students Prospectus?	Yes

Course Delivery Information

Delivery period: 2014/15 Semester 1, Available to all students (SV1)			Learn enabled: Yes	Quota: None
Web Timetable	Web Timetable
Class Delivery Information	1 hour(s) tutorial per week for 6 week(s)
Course Start Date	15/09/2014
Breakdown of Learning and Teaching activities (Further Info)	Total Hours: 200 ( Lecture Hours 20, Seminar/Tutorial Hours 8, Summative Assessment Hours 2, Revision Session Hours 2, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 164 )
Additional Notes
Breakdown of Assessment Methods (Further Info)	Written Exam 60 %, Coursework 30 %, Practical Exam 10 %
Exam Information
Exam Diet	Paper Name	Hours & Minutes
Main Exam Diet S2 (April/May)		2:00

Delivery period: 2014/15 Semester 1, Part-year visiting students only (VV1)			Learn enabled: No	Quota: None
Web Timetable	Web Timetable
Class Delivery Information	1 hour(s) tutorial per week for 6 week(s)
Course Start Date	15/09/2014
Breakdown of Learning and Teaching activities (Further Info)	Total Hours: 200 ( Lecture Hours 20, Seminar/Tutorial Hours 8, Revision Session Hours 2, Programme Level Learning and Teaching Hours 4, Directed Learning and Independent Learning Hours 166 )
Additional Notes
Breakdown of Assessment Methods (Further Info)	Written Exam 0 %, Coursework 100 %, Practical Exam 0 %
No Exam Information

Summary of Intended Learning Outcomes
- Conceptual tools and frameworks in Strategic Management - Strategic issues and trends in a wide range of businesses - Method for conducting a strategic analysis of a firm - Ability to research information, identify & analyse key issues - Capability to develop & communicate persuasive recommendations - Team-working skills

Assessment Information
For continuous assessment, you will work in a team to advise the Proctor and Gamble corporation on its future direction, based on your analysis of its strategic situation and your identification of strategic options it might pursue. You will present this analysis and recommendations as a management report and an oral presentation, and feedback will be given from an academic and a practicing management consultant. The contribution of each assessment method towards the final mark is as follows: 1. Group written management report (approximately 4,000 words): 30% 2. Group presentation of this report to management consultants: 10% 3. Individual case-study based examination: 60% Visiting Student Variant Assessment Group written management report (approx 4000 words): 30% Group presentation of this report to management consultants: 10% Instead of the exam accounting for 60%, visiting students complete individually a 1,500 words essay on a strategic management topic.

Special Arrangements
None

Additional Information
Academic description	Not entered
Syllabus	- Strategy-making process - Environment and Industry analysis - Resource and capability analysis - Business-level strategy - Corporate-level strategy - International Strategy ż Strategic organizing and structuring ż Current trends and issues in Strategic Management
Transferable skills	Not entered
Reading list	The course relies on a selection of textbook chapters and articles. The core textbook for the course is: Grant, Robert, M. (2013), Contemporary Strategy Analysis: Combined Text and Cases. 8th ed. Blackwell. Paperback.
Study Abroad	Not entered
Study Pattern	Not entered
Keywords	SM