Postgraduate Course: Strategic Management (Pt MBA) (BUST11084)
Course Outline
| School | Business School |
College | College of Humanities and Social Science |
| Course type | Standard |
Availability | Not available to visiting students |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Credits | 10 |
| Home subject area | Business Studies |
Other subject area | None |
| Course website |
None |
Taught in Gaelic? | No |
| Course description | Strategic Management is concerned with what a business is trying to achieve and how it will try to do so. The questions we ask in strategy often appear simple, but the answers can be very complex. Similarly, the concepts that we use often appear very straightforward, but they are, in practice, difficult to apply. This course integrates other knowledge from your previous learning and experience to identify and address the strategic concerns of firms. There is rarely a right answer, but there are often many unconvincing and unpersuasive ones. As someone who will be engaging in persuading others about what the strategy of an organization should be, you will need to have a view, and an argument that will persuade others. By the end of this course, you should be better able to engage in such an argument. |
Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | For Business School PG students only, or by special permission of the School. Please contact the course secretary. |
| Additional Costs | None |
Course Delivery Information
| Not being delivered |
Summary of Intended Learning Outcomes
Students will gain knowledge and understanding of:
* the complexity of strategic management in firms.
* the traditional approaches of strategic analysis.
* the tools of strategy analysis and their limitations.
* strategy alternatives for firms.
* different perspectives for managing strategically
* the current issues being faced by managers in developing internationally
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Assessment Information
Group study presentation 40%
Peer assessed participation 10%
Examination 50% |
Special Arrangements
| None |
Additional Information
| Academic description |
Not entered |
| Syllabus |
Not entered |
| Transferable skills |
Not entered |
| Reading list |
Not entered |
| Study Abroad |
Not entered |
| Study Pattern |
Not entered |
| Keywords | PTMBA StratMngmnt |
Contacts
| Course organiser | Dr Robert Mackay
Tel:
Email: |
Course secretary | Miss Kate Ainsworth
Tel: (0131 6)51 3854
Email: |
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