Undergraduate Course: Marketing Research (BUST10035)
Course Outline
| School | Business School |
College | College of Humanities and Social Science |
| Course type | Standard |
Availability | Available to all students |
| Credit level (Normal year taken) | SCQF Level 10 (Year 3 Undergraduate) |
Credits | 20 |
| Home subject area | Business Studies |
Other subject area | None |
| Course website |
None |
Taught in Gaelic? | No |
| Course description | The study of the theoretical and practical aspects of the generation, analysis and interpretation of both continuous and ad hoc Marketing Research, together with the application of specific techniques, e.g. in depth interviews, group interviews, questionnaires, to specific marketing problems such as market volume assessment and advertising research. |
Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
Students MUST have passed:
Marketing (BUST08004)
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
| Additional Costs | None |
Information for Visiting Students
| Pre-requisites | Visiting students should have at least 3 Business Studies/Management courses at grade B or above (or be predicted to obtain this). We will only consider University/College level courses.
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| Displayed in Visiting Students Prospectus? | Yes |
Course Delivery Information
| Not being delivered |
Summary of Intended Learning Outcomes
Marketing research has been defined as the systematic gathering, recording and analysing of data about problems relating to the marketing of goods and services. With this definition in mind, the course has been designed to achieve the following:
- to provide a basic appreciation of the information requirements in various marketing situations
- to provide a systematic methodology for gathering, recording and analysing marketing information
- to show how marketing research can be utilised by management in order to improve the effectiveness of the marketing decision-making process.
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Assessment Information
| Final examination (60%), one piece of assessed work (40%). |
Special Arrangements
| None |
Additional Information
| Academic description |
Not entered |
| Syllabus |
Not entered |
| Transferable skills |
Not entered |
| Reading list |
Not entered |
| Study Abroad |
Not entered |
| Study Pattern |
Not entered |
| Keywords | Not entered |
Contacts
| Course organiser | Dr Tina Harrison
Tel: (0131 6)50 3820
Email: |
Course secretary | Miss Rebecca Shade
Tel: (0131 6)51 3896
Email: |
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