Undergraduate Course: Financial Services Marketing (BUST10033)
Course Outline
| School | Business School |
College | College of Humanities and Social Science |
| Course type | Standard |
Availability | Available to all students |
| Credit level (Normal year taken) | SCQF Level 10 (Year 3 Undergraduate) |
Credits | 20 |
| Home subject area | Business Studies |
Other subject area | None |
| Course website |
None |
Taught in Gaelic? | No |
| Course description | The financial services sector has undergone a dramatic process of change initiated by new competition, sophisticated consumer demand, technological opportunities and legal regulations. As electronic methods replace people and physical documentary activities, the definitions of financial services itself are changing. The course ¿financial services marketing¿ tries to make sense of this rapidly evolving sector and shows the role and power of marketing management in this context.
AIMS
This course aims to build knowledge of marketing strategies used in the financial services sector and to advance understanding of real-time challenges in this industry. On completion of the course, students should be able to critically evaluate different marketing initiatives for financial services and to design such strategies at different stages of the marketing process. To achieve this, the course guides students through the financial services marketing environment, key elements of the financial services marketing mix, managing customer relationships and key differences between the B2B and B2C markets.
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
Students MUST have passed:
Marketing (BUST08004)
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
| Additional Costs | None |
Information for Visiting Students
| Pre-requisites | Visiting students should have at least 3 Business Studies courses (including at least one Marketing course) at grade B or above (or be predicted to obtain this). We will only consider University/College level courses.
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| Displayed in Visiting Students Prospectus? | Yes |
Course Delivery Information
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| Delivery period: 2014/15 Semester 1, Available to all students (SV1)
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Learn enabled: Yes |
Quota: None |
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Web Timetable |
Web Timetable |
| Course Start Date |
15/09/2014 |
| Breakdown of Learning and Teaching activities (Further Info) |
Total Hours:
200
(
Lecture Hours 20,
Summative Assessment Hours 2,
Revision Session Hours 2,
Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
172 )
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| Additional Notes |
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| Breakdown of Assessment Methods (Further Info) |
Written Exam
40 %,
Coursework
60 %,
Practical Exam
0 %
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| Exam Information |
| Exam Diet |
Paper Name |
Hours & Minutes |
|
| Main Exam Diet S2 (April/May) | | 2:00 | |
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| Delivery period: 2014/15 Semester 1, Part-year visiting students only (VV1)
|
Learn enabled: No |
Quota: None |
|
Web Timetable |
Web Timetable |
| Course Start Date |
15/09/2014 |
| Breakdown of Learning and Teaching activities (Further Info) |
Total Hours:
200
(
Lecture Hours 20,
Revision Session Hours 2,
Programme Level Learning and Teaching Hours 4,
Directed Learning and Independent Learning Hours
174 )
|
| Additional Notes |
|
| Breakdown of Assessment Methods (Further Info) |
Written Exam
0 %,
Coursework
100 %,
Practical Exam
0 %
|
| No Exam Information |
Summary of Intended Learning Outcomes
After completing this course students will be able to:
-Understand the differences between services and product marketing
-Understand the market environment of financial services
-Understand the challenges facing financial consumers in financial decision-making
-Evaluate marketing initiatives for financial services
-Design strategies with respect to:
-The product characteristics including new product development
-Pricing
-Communication and customer relations
-Distribution and channel management
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Assessment Information
Overall assessment will be based upon:
- Continuous assessment 60%
- Individual assignment (10%)
- Group project (40% report: 10% peer evaluation) (50%)
- Open book exam 40%
100%
The individual assignment accounts for 10% of the final grade. It comprises a short piece of individual written work (maximum 1,500 words excluding references). Details of the individual assignment will be given at the start of the course.
The course project accounts for 50% of the final grade. A maximum of 40/50 marks will be obtained from the group research report grade and a maximum of 10/50 marks will be awarded through a peer evaluation process. Details of the research project will be outlined further at the start of the course.
The open book exam accounts for 40% of the final grade. The exam format is new for this academic year and guidance on expectations will be given at the revision session. The format of the exam will consist of essay questions. Students will be asked to complete two essay questions from a choice of four.
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Special Arrangements
| None |
Additional Information
| Academic description |
Not entered |
| Syllabus |
Not entered |
| Transferable skills |
Not entered |
| Reading list |
Financial Services Marketing, Christine Ennew and Nigel Waite, Second Edition, Routledge 2013 (first Edition published by Butterworth Heinemann 2007 will also be sufficient).
OR
Financial Services Marketing, Tina Harrison, Prentice Hall, 2000. |
| Study Abroad |
Not entered |
| Study Pattern |
Not entered |
| Keywords | FSM |
Contacts
| Course organiser | Dr Tina Harrison
Tel: (0131 6)50 3820
Email: |
Course secretary | Miss Carolyn Alexander
Tel: (0131 6)50 3826
Email: |
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