Undergraduate Course: Sport and Recreation: Marketing, Sponsorship, and Event Management 2B (SPRT08014)
Course Outline
| School | Moray House School of Education |
College | College of Humanities and Social Science |
| Course type | Standard |
Availability | Available to all students |
| Credit level (Normal year taken) | SCQF Level 8 (Year 2 Undergraduate) |
Credits | 20 |
| Home subject area | Sport |
Other subject area | None |
| Course website |
None |
Taught in Gaelic? | No |
| Course description | This half course will be concerned with the role and purpose of marketing, sponsorship, and event management in sporting and recreation organisations. Indicative content will include: an understanding of marketing and marketing plans; the role of sponsorship and developing sponsorship proposals; and the management of events in sport. |
Information for Visiting Students
| Pre-requisites | None |
| Displayed in Visiting Students Prospectus? | Yes |
Course Delivery Information
| Not being delivered |
Summary of Intended Learning Outcomes
| Demonstrate an understanding of key marketing concepts and how they apply to a range of sports and recreation services; Explain the importance of sponsorship to sporting and recreation organisations and to understand the interdependence of the parties involved in the sponsorship partnership; To understand the processes involved in the management of events in sporting and recreation organisations; Application of marketing and sponsorship principles and strategies |
Assessment Information
100% Coursework.
70% individual written assignment
30% coursework (group presentation) |
Special Arrangements
| None |
Additional Information
| Academic description |
Not entered |
| Syllabus |
Not entered |
| Transferable skills |
Not entered |
| Reading list |
Not entered |
| Study Abroad |
Not entered |
| Study Pattern |
Not entered |
| Keywords | Not entered |
Contacts
| Course organiser | Dr Gavin Reid
Tel: (0131 6)51 6654
Email: |
Course secretary | Miss Sarah Fraser
Tel:
Email: |
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