Postgraduate Course: Business Simulation (MBA) (BUST11212)
Course Outline
| School | Business School |
College | College of Humanities and Social Science |
| Course type | Standard |
Availability | Not available to visiting students |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Credits | 10 |
| Home subject area | Business Studies |
Other subject area | None |
| Course website |
None |
Taught in Gaelic? | No |
| Course description |
The overall objective of this course is to develop your business skills through deploying your learning and knowledge gained from the MBA to date as well as from your previous professional lives. Through the marketplace live simulation, we will place you into an international business setting where you will run a company for two years in compressed time (eight rounds of decision-making). You will work closely with a team of fellow students to manage a highly complex and integrated business. Personal leadership and strong interpersonal skills will be necessary to succeed.
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Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
| Additional Costs | None |
Course Delivery Information
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| Delivery period: 2012/13 Semester 2, Not available to visiting students (SS1)
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WebCT enabled: Yes |
Quota: None |
| Location |
Activity |
Description |
Weeks |
Monday |
Tuesday |
Wednesday |
Thursday |
Friday |
| No Classes have been defined for this Course |
| First Class |
First class information not currently available |
| No Exam Information |
Summary of Intended Learning Outcomes
Knowledge and Understanding:
After completing this course, students should:
&· Have deepened their knowledge of the material delivered to date on the MBA
&· Understand the linkages between the key business concepts in finance, operations, and marketing.
&· Have gained insights into the challenges faced by entrepreneurs by starting up and running a new business venture
Cognitive Skills:
After completing this course, students should be able to:
&· Be better decision-makers by helping you see how your decisions can affect the performance of others and an organisation as a whole
&· Have greater confidence through the acquisition of additional knowledge and experience
&· Work more effectively in a team environment
Subject Specific Skills:
After completing this course, students should be able to:
&· Develop strategic planning and execution skills within a rapidly changing environment
&· Crystallise the linkages between business decisions and financial performance
&· Internalise how important it is to use market data and competitive signals to adjust the strategic plan and more tightly focus business tactics
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Assessment Information
Teams' overall performance judged via the simulation balanced score card 60%
VC Prospectus 10%
Peer assessment 10%
Final Board Report 20%
Assessment Criteria:
Components of the balanced score card will be circulated after decision round 3 but it requires teams to carefully manage key strategic operational and market metrics The VC prospectus will be judged upon;
The quality of the Performance Review, assessment of current situation and the strength of strategy of the company.
The persuasiveness of the investment proposition.
The final Board report requires teams to present an overview of the company&©s last 2 years of activities and success to a level equivalent to that of public quoted company report. A separate section of the board will require the group to provide a open and reflective commentary on their group processes and lessons learnt.
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Special Arrangements
| None |
Additional Information
| Academic description |
Not entered |
| Syllabus |
Monday Dec 5th
Introduction to the simulation; 9am
Decision 1 Organise the team; deadline 12.30pm
Decision 2 Evaluate market opportunities, setup operations, and prepare for test market; deadline 4.30pm
Tuesday Dec 6th
Decision 3 Go to market to test strategy, and market assumptions; deadline 11.00am
Decision 4 Evaluate test market performance and revise strategy, become a learning organization and prepare for advertising awards; deadline advert submission 12 noon, decision 4, 4.30pm
Wednesday Dec 7th
Decision 5 Seek external funding$ūprepare Prospectus; deadline prospectus 12 noon, decision 5, 5pm
Thursday Dec 8th
Decision 6: Monitor, improve, and execute; deadline 11.30am
Decision 7 Continue to monitor, improve, and execute; deadline 3.30pm
Decision 8 Continue to monitor, improve, and execute; deadline 6.30pm
Friday Dec 9th
Board Report and team reflection; Deadline report submission 2.30pm
Initial feedback and simulation overview; 3pm
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| Transferable skills |
Not entered |
| Reading list |
not applicable |
| Study Abroad |
Not entered |
| Study Pattern |
Not entered |
| Keywords | Not entered |
Contacts
| Course organiser | Mr Simon Earp
Tel: (0131 6)50 8067
Email: |
Course secretary | Mr Stuart Mallen
Tel: (0131 6)50 8071
Email: |
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