Postgraduate Course: Electronic Commerce (BUST11060)
Course Outline
| School | Business School |
College | College of Humanities and Social Science |
| Course type | Standard |
Availability | Not available to visiting students |
| Credit level (Normal year taken) | SCQF Level 11 (Postgraduate) |
Credits | 10 |
| Home subject area | Business Studies |
Other subject area | None |
| Course website |
None |
Taught in Gaelic? | No |
| Course description | The business news is replete with stories on how electronic commerce and e-business will and, in some cases, have already been revolutionizing processes, organizations, and markets. These e-technologies are evolving at such a dizzying pace that it is difficult to comprehend the basic principles fuelling this revolution. As a result, many managers are unclear on how their companies can survive and thrive in this new cyber-environment. Recently, a number of business ventures and transformations of traditional processes have been shedding more light on best practices and opportunities in e-commerce and e-business. This course is intended to expose students to these cases and to provide them with an in-depth understanding of the business opportunities and threats as well as the strategic and management issues that companies and managers face in the e-world. |
Entry Requirements (not applicable to Visiting Students)
| Pre-requisites |
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Co-requisites | |
| Prohibited Combinations | |
Other requirements | None |
| Additional Costs | None |
Course Delivery Information
| Not being delivered |
Summary of Intended Learning Outcomes
| In e-commerce, business and technological issues are tightly intertwined. Although this course recognizes the importance of both sets of issues, its content does not require prior knowledge of the underlying technologies. After an overview of e-technologies, the course will focus on the issues underpinning today's best practices in e-commerce and e-business, innovative strategies in the field as well as future trends, including the advent of mobile e-commerce (or m-commerce). Additionally, it will address the increasing impact of e-business solutions in e-government, and also the role of government in the development of e-business. |
Assessment Information
Group analysis & presentation 40%
In-class exam 60%
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Special Arrangements
| None |
Additional Information
| Academic description |
Not entered |
| Syllabus |
Not entered |
| Transferable skills |
Not entered |
| Reading list |
Not entered |
| Study Abroad |
Not entered |
| Study Pattern |
Not entered |
| Keywords | Not entered |
Contacts
| Course organiser | Dr Inger Seiferheld
Tel: (0131 6)50 3801
Email: |
Course secretary | Mrs Freda Paterson
Tel: (0131 6)50 8065
Email: |
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