Dynamic Strategic Management: A scenario planning approach (MBA) (P03070)

? Credit Points : 10 ? SCQF Level : 11 ? Acronym : SBE-P-P03070

The course objectives are as follows:
- To understand the nature and dynamics of industry and global environments
- To identify key driving issues in these environments over the medium to long term and to explore their interaction
- To build scenarios
- To test the scenarios for plausibility, internal consistency and creativity
- To understand the relationship between industry (scenario) analysis and resource allocation
- To apply the scenarios to policy/strategy and interpret the action consequences
- To work closely with business executives on 'live' projects where possible

Entry Requirements

? Costs : textbooks

Subject Areas

Home subject area

Business Studies, (School of Business and Economics, Schedule H)

Delivery Information

? Normal year taken : Postgraduate

? Delivery Period : Semester 2 (Blocks 3-4)

? Contact Teaching Time : 2 hour(s) per week for 7 weeks

? Other Required Attendance : 12 hour(s) per week for 1 weeks

Summary of Intended Learning Outcomes

Theoretical:
- Be familiar with recent research and literature on strategy and scenario thinking.
- Critically evaluate the strengths and weaknesses of both scenario planning methodologies and other medium/long-range strategic planning processes such as Delphi, morphological analysis and forecasting
Practice
- To gain competency in the use of a scenario planning methodology.
- Develop awareness for critical uncertainties in dynamic business environmental contexts and of strategic processes for gaining competitive advantage within these contexts.
- To understand how scenario planning approaches fit within wider strategic planning processes
- To learn to conduct resource-gap-analysis
Interpersonal/communication skills:
- To learn to self-manage and work effectively in groups.
- To learn about conducting a ‘client’ based consultancy project.
- To improve report writing skills.
- To improve communication and presentation skills.
Cognitive
- To develop an awareness of the role that strategic assumptions and dominant logics play in our strategic planning processes.
- To develop an awareness of the role that hindsight plays in our strategic perceptions of the future and heuristics of improving the reception of weak signals of discontinuities to come.