Global Strategy (MBA) (P02883)

? Credit Points : 10 ? SCQF Level : 11 ? Acronym : SBE-P-MSE

We will be addressing broadly the issues in the textbook mentioned below on Global Strategy; elucidating the implications of current IB theories for Strategy, providing detailed coverage of a number of highly international company case studies. We will be looking at the question of when companies need more aggressive international strategies; the issue of global vs regional vs national strategies; and at how these issues differ for a range of sectors. We will be exploring literature and readings on global / regional / semi-global strategy; on international configurations currently pursued by companies. The option is research-based, drawing on the lecturer's worldwide research and also several sector studies of the strategies of top world wide players in several sectors. In addition to exploring cases, the course will make use of globally orientated databases such as Thomson One Banker and applying such approaches in group projects, each focusing on particular sectors. Current option courses in international business would also be complementary, but the main aim is to home in on the strategic implications for large companies.

Textbook: Mike W. Peng (2006) Global Strategy. (International Student Edition) Thomson / South-Western.

Entry Requirements

? This course is not available to visting students.

Subject Areas

Home subject area

Business Studies, (School of Business and Economics, Schedule H)

Delivery Information

? Normal year taken : Postgraduate

? Delivery Period : Semester 2 (Blocks 3-4)

? Contact Teaching Time : 2 hour(s) per week for 10 weeks

Summary of Intended Learning Outcomes

By the end of the course students will have learned:

- the need for a holistic approach to the analysis of international and global strategy.

- analytical approaches to strategy consistent with this holistic approach.