Services Management (P02744)

? Credit Points : 10 ? SCQF Level : 11 ? Acronym : SBE-P-SM

The module would seek to provide a balance of knowledge, understanding, theoretical frameworks and key managerial skills. The objectives of this module would be
(A) to provide an understanding of {i} the development of the services industry within the global economy, and {ii} the nature of services management and its relationship to management in other areas of the economy.
(B) To explore the conceptual framework of services management and consider whether it offers a discrete body of knowledge that legitimates it as a field of study in its own right.
(C) To examine the distinct challenges of services management and to consider the extent to which these are generic to services or sector/industry specific; to examine the specific challenges that they offer in emerging global markets (such as tourism and financial services)
(D) To provide students with the opportunity to consider the skills needed for services management and to offer them the opportunity to develop these through both group work and focused coursework (for example, by considering the challenges of services marketing compared to that in the manufacturing sector ? the key issue being where production and consumption are contemporaneous rather than separated).
These objectives would complement and test the material in the core modules of the existing programmes ? they would examine the extent to which industry and sector challenge the managerial task whilst offering an industry specific context in which to develop transferable employment skills. It is envisaged that this context would provide a fertile one for student dissertations. The module would build upon the insights of core modules, such a strategic management and marketing whilst challenging some of their precepts in a services context.

Entry Requirements

none

Subject Areas

Home subject area

Common Courses (School of Business and Economics), (School of Business and Economics, Schedule H)

Delivery Information

? Normal year taken : Postgraduate

? Delivery Period : Semester 2 (Blocks 3-4)

? Contact Teaching Time : 2 hour(s) per week for 10 weeks

All of the following classes

Type	Day	Start	End	Area
Lecture	Thursday	14:00	17:00	Central

Summary of Intended Learning Outcomes

By the end of the module students would
- Be able to explain the differences between the services and manufacturing industries and the implications of this for the management task.
- Have explored one functional area of service management in detail and be able to demonstrate their emergent transferable skills in this area.
- Have developed their transferable employment skills in their chosen area of services management (such as by being able to develop a services marketing plan or audit the human resource needs of a service sector)