Financial Services Marketing (BS0204)

? Credit Points : 20 ? SCQF Level : 10 ? Acronym : SBE-3-BS0204

The aims of the course are two-fold: firstly, to highlight the specific nature of financial services and the implications for marketing management and, secondly, to enable students to develop a critical appreciation of the theory and practice of marketing in the financial services sector.

? Keywords : The financial services sector; the financial services marketing environment; competition from non-traditional providers; financial services development; pricing; branch networks; technology-driven distribution channels; relationship banking; customer loyalty and retention.

Entry Requirements

? Pre-requisites : Marketing (BS0028)

Variants

? This course has variants for part year visiting students, as follows

Financial Services Marketing (VS1) (Semester 1 (Blocks 1-2))

Subject Areas

Home subject area

Business Studies, (School of Business and Economics, Schedule H)

Delivery Information

? Normal year taken : 3rd year

? Delivery Period : Semester 1 (Blocks 1-2)

? Contact Teaching Time : 2 hour(s) per week for 10 weeks

First Class Information

Date	Start	End	Room	Area	Additional Information
23/09/2008	11:00	13:00	Faculty Room North, David Hume Tower	Central

All of the following classes

Type	Day	Start	End	Area
Lecture	Tuesday	11:10	13:00	Central

Summary of Intended Learning Outcomes

At the end of the course students should be able to:
- appreciate the dynamism of the financial services sector and the impact on marketing management
- understand the specific nature of financial services and how they differ from goods and other services
- critically appraise the marketing strategies and operations of financial institutions