International Business (BS0091)

? Credit Points : 10 ? SCQF Level : 11 ? Acronym : SBE-P-BS0091

To provide a general introduction to the key international issues which effect all firms and multinational corporations, in particular. International Business as a topic builds on Business Policy/Strategic Management by focusing on international factors which impinge on all firms. Further, the course aims to highlight and analyse the strategic choices (and implementation approaches and methods) open to managements faced with complex international business opportunities and threats.A definition (by no means the only one) of International Business is the study and practice of Business Policy in an international setting.

Entry Requirements

? This course is not available to visting students.

? Pre-requisites : PGs Only

Subject Areas

Home subject area

Business Studies, (School of Business and Economics, Schedule H)

Delivery Information

? Normal year taken : Postgraduate

? Delivery Period : Semester 2 (Blocks 3-4)

? Contact Teaching Time : 2 hour(s) per week for 10 weeks

Summary of Intended Learning Outcomes

On completion of the course, students will be aware of the following issues:

- the process behind the globalisation of the world economy, tempered by an understanding of the way in which economic, political and cultural diversity persists and constrains the homogenisation of consumer behaviour

- why enterprises choose to expand operations across national boundaries

- the alternative strategies enterprises may adopt to exploit overseas markets

- the specific ethical and technology management issues that arise in the international business context

- the special challenges and opportunities presented by emerging markets, in particular those of Central and Eastern Europe and Asia

Assessment Information

There will be one case study (individually rather than as a group) based on a written analysis (30%) plus the traditional end-of-course two hour examination (70%: answer three questions out of six).