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Tourism, Development and Marketing (U00406)

? Credit Points : 20 ? SCQF Level : 10 ? Acronym : GEO-3-TOURISM

Tourism is now regularly cited as the largest industry in the world. It has become the leading economic sector in many of the less developed countries and has become a major policy instrument in the economic revival of formerly industrialised cities in the developed world. The economic success of tourism has been so great that it now raises major concerns about its impact on the environment and on local communities. The 'traditional' study of geography has left a legacy of spatial analyses of tourism that has concentrated on measuring flows and calibrating events. Thus early tourism studies tended to deal with travel patterns and landscape analysis. However, the economic and social changes that have occurred in the more affluent parts of the world have produced new consumption patterns, and a shift in emphasis from public to private sector provision, that is not captured in traditional analysis. This option will begin with a review of traditional approaches and an evaluation of their shortcomings. In place of these a new geography of tourism will be advanced which emphasises the possibilities for the semiotic construction of place and individual identities. The course will focus on British experience but will draw on internationally relevant research.

Entry Requirements

none

Subject Areas

Home subject area

Geography, (School of GeoSciences, Schedule N)

Other subject areas

Environmental Courses, (School of GeoSciences, Schedule N)

Delivery Information

? Normal year taken : 3rd year

? Delivery Period : Not being delivered

? Contact Teaching Time : 2 hour(s) per week for 10 weeks

Summary of Intended Learning Outcomes

To examine the constituents of tourism and the touristic construction of places.

To student the spatialising effect of tourist behaviour.

To evaluate the significance of tourism as an economic development tool.

Through an analysis of marketing strategies to appreciate the ways in which tourism is constructed.

To analyse some of the mechanisms used in the construction of tourism; notably the importance of heritage in Britain.