Marketing Technical Products 3 (U01299)

? Credit Points : 10 ? SCQF Level : 9 ? Acronym : EEL-3-MNMTP

The course is aimed at third year undergraduate science and engineering students, or anyone with an interest in the process of turning science and technology into a product. The material is introduced through lectures, cases, videos, and additional multimedia resources.

Entry Requirements

none

Subject Areas

Home subject area

Management (School of Engineering and Electronics), (School of Engineering and Electronics, Schedule M)

Delivery Information

? Normal year taken : 3rd year

? Delivery Period : Semester 2 (Blocks 3-4)

? Contact Teaching Time : 3 hour(s) per week for 11 weeks

First Class Information

Date	Start	End	Room	Area	Additional Information
17/01/2007	14:00	17:00			Sanderson CR1

Summary of Intended Learning Outcomes

On completion of the module, students should be able to:

1. Understand the strategic importance of matching the marketing mix with consumer/customer needs.

2. Identify the key elements involved in selecting suitable market entries for a simple (multiple)product/ technology.

3. Investigate different sources of information relevant to a new business venture, in particular existing intellectual property during the PLC.

4. Understand the role of marketing research and market(ing) strategies.