Product Management 3 (U01121)

? Credit Points : 10 ? SCQF Level : 9 ? Acronym : EEL-3-MEPMG

The course is aimed at third year undergraduate science and engineering students, or anyone with an interest in the process of turning science and technology into business, whether for profit or not. The material is introduced through lectures, cases, videos, and additional multimedia resources. The course is divided into three main sections; The Product, Managing the Marketplace, and the Development of Entrepreneurial Skills.

Entry Requirements

none

Subject Areas

Home subject area

Management (School of Engineering and Electronics), (School of Engineering and Electronics, Schedule M)

Delivery Information

? Normal year taken : 3rd year

? Delivery Period : Semester 1 (Blocks 1-2)

? Contact Teaching Time : 3 hour(s) per week for 11 weeks

First Class Information

Date	Start	End	Room	Area	Additional Information
21/09/2006	09:00	10:00			Sanderson DO North

Summary of Intended Learning Outcomes

On completion of the module, the students should be able to
1. Understand the basic concepts and principles of management science and the different types of business model.
2. Understand the product decision-making processes in today's global business environment.
3. Understand the strategic importance of matching the marketing mix with consumer/customer needs.
4. Identify the key elements involved in selecting suitable market entries for a simple (multiple)product/ technology.
5. Investigate different sources of information relevant to a new business venture, in particular existing intellectual property during the PLC.
6. Understand the role of marketing research and market(ing) strategies.
7. Develop a business plan.
8. Understand the different skills needed by managers of large companies and small enterprises.
9. Appreciate the techniques used in the development of personal effectiveness.